Christmas Has “Always Been A Little Queer” Says This LGBTQI+ Ad With A Powerful Message

Published on: 17th December 2021 at 8:42 AM

Staff Writers

1 Min Read

A new study by Canadian-based support group Eagle found that 60 per cent of LGBTQI+ people said they felt unsafe to be themselves over the Christmas period.

With these alarming stats in mind, Eagle has launched a new campaign with a theme that we probably all new anyway – that Christmas has always been a little bit queer.

Called “Give the gift of Belonging”, the 45-second ad is by Toronto-based creative agency TAXI and comes with the hashtag #AlwaysBeenQueer.

What starts out as good fun, the ad quickly delivers a poignant message: “Yet for many 2SLGBTQI people, it’s the toughest time of the year. This season, give the gift of belonging.”

Check out the work below:

TAGGED: Christmas campaigns, lgbtqi

By Staff Writers

Follow:

Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.