BIG W, Australia’s favourite family store, has announced the launch of its new ‘Value Every Day’ program.
This highlights an enduring promise to provide shoppers with quality products and great prices, helping with those trade-offs we all make every day.
Developed by M&C Saatchi Sydney, and produced in collaboration with Blue Dot, Value Every Day is a long-term initiative from BIG W to showcase that value is about more than just great prices. Value for a BIG W shopper is also about trusted quality, big brands and for the savvy shoppers out there, its leading everyday rewards program.
The Trusted Quality claim is backed by hundreds of Aussie households who have been putting BIG W flagship products through their paces in a real family testing program. The biggest initiative of its kind for BIG W addresses customer pet peeves to ensure products are ‘family proof’, whether it’s frying pans losing their non-stick coating after one wash, leggings that get holes after the first trip to the playground or tongs with clips that mysteriously go missing.
This is brought to life in the 30-second launch film and product test results will also feature on the BIG W website and in-store with more to come. The 30-second film is complemented by large format OOH and short-form content across TV, OLV, radio and social media, to bring BIG W’s value proof points to life.
Kristen Linders, General Manager of Marketing at BIG W, said: “At BIG W, value is about the affordable quality that passes the everyday life test.
“Every day is full of moments to value. We know that now, more than ever, our consumers are looking for retailers to deliver affordable products that they trust.
“A great price is one thing, but if you need to replace the product a week later the value no longer stacks up. We are helping more Australians discover the great value products at BIG W that stand up to everyday family life.”
BIG W’s Value Everyday program will roll out across TV, OOH, Radio, OLV Podcasts, Live Reads, Digital Display, in-store, social, PR, influencer marketing and owned channels.
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