TVEyes boosts competition in media monitoring
American media monitoring service, TVEyes, has set up shop in Australia to compete with the two existing players Sentia Media (formerly Media Monitors) and AAP.
Like Sentia and AAP, TVEyes is a subscription based service which monitors radio and television broadcasts.
Broadcast content can be searched in much the same way as Google searches the web, and all content can be streamed immediately.
The company’s media monitoring suite enables users to create unlimited watch lists for keyword monitoring, perform ad-hoc search by keyword, phrase, date and time, and network, and then immediately stream unlimited clips at a fixed monthly cost that includes copyright licensing fees.
According to TVEyes, this model has been extremely popular in the United States and has largely replaced tradition broadcast monitors such as VMS, which closed its doors last year after thirty years in the business.
John Harrison , managing director of TVEyes, Pty Ltd. Said: "Until today, PR and media professionals in Australia have had to pay exorbitant and unpredictable fees for media monitoring services compared to going rates in other global markets.
“High fixed costs combined with pay-per-view pricing schemes make for an inordinately high expense. The TVEyes Media Monitoring Suite is offered on far more attractive monthly terms and unlike competitive services has zero incremental usage cost."
TVEyes has launched with ABC, Nine Network and Network Ten national broadcasts and selected capital city feeds. Additional feeds throughout Australia will be added in the first quarter.
TVEyes Australia subscribers may add global media monitoring for the U.S., Canada, U.K., Middle East and China at a modest fixed additional cost.
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