Apple Releases Epic 15-Minute Shot On iPhone Film For Chinese New Year

Apple Releases Epic 15-Minute Shot On iPhone Film For Chinese New Year

Apple has released an epic “Shot on iPhone” film for Chinese Lunar New Year, with a profound message about body image.

Produced by TBWA\Media Arts Lab Shanghai and 500 Days of Summer director Marc Webb, the film tells the story of Wei, a schoolgirl and her doting grandfather.

“It’s my face. It’s weird. No one will ever like me,” said young Wei, looking at airbrushed fashion models.

Her grandad, however, tells her to “just be yourself”.

Wei also gets given a hard time at school with classmates calling her “Garlic Nose”. Wei says: “I want to be anyone! Anyone but me!”

But, she discovers she has the power to shapeshift and become just that, anyone but herself. However, problems soon emerge with this approach, leading her into disillusionment and a loss of her sense of self.

In the “Making of” video, Webb explained that they pushed the iPhone camera with difficult transitions and shooting inside very tight spaces — like a cupboard. It also put Action Mode, which stabilises video footage, to use.

“When you start making stuff, I think it’s really important to be hard on yourself, to be critical,” said Webb, “but don’t let that paralyse you. This is a really important thing about the creative process”.

CREDITS
Agency: TBWA\Media Arts Lab Shanghai
Production: Radical US, M Production Shanghai
Director: Marc Webb
Screenwriter: Pan Yiran
Art Director: Li Anran
Director of Photography: Cecile Zhang
Music: Varqa Buehrer

 




Please login with linkedin to comment

Apple TBWA\Media Arts Lab

Latest News

ABC Launches Two New Channels Combining Kids, Family & General Titles
  • Media

ABC Launches Two New Channels Combining Kids, Family & General Titles

The ABC will introduce two new channels in June—ABC Family and ABC Entertains—and four new innovative digital streams that will combine the best kids’, family, and general entertainment titles. The new channels will make it easier for audiences to find the programs they love. They will showcase the ABC’s catalogue of family and entertainment programs […]

Wests Tigers Lose One Million Dollar Sponsorship Deal In Hagipantelis Fallout
  • Marketing

Wests Tigers Lose One Million Dollar Sponsorship Deal In Hagipantelis Fallout

The Wests Tigers have confirmed that Brydens Lawyers will end their one-million-dollar partnership with the club at the end of the 2024 season. The law firm first joined the club in 2015 and upgraded to a principal shirtfront partnership in 2016. In an official statement shared to the Tigers’ website today, it was announced the […]