Apple’s Vision Pro Ad Conjures Memories Of The Very First iPhone Spot

Apple’s Vision Pro Ad Conjures Memories Of The Very First iPhone Spot

Apple has released the first ad for its Vision Pro device which, despite its looks, is neither an augmented reality (AR) headset nor a virtual reality (VR) headset. Instead, Apple bills it as a “spatial computer”.

Clearly seeking the conjure memories of the first iPhone which despite its relatively lacklustre specifications at the time changed the game for mobile phones, this new spot, created by longstanding creative partner TBWA\Media Arts Lab, follows a markedly similar pattern.

The Vision Pro, if you’re unaware, is essentially a headset that acts like a computer. Rather than using it to play games, as with many VR headsets, you can browse the web, watch videos and use apps in a new, immersive manner. It’s due for release on 2 February and will set you back a cool $5,300 Aussie. Gulp.

But back to the ads. The original iPhone ad — not to be confused with the original iPod ad — featured quick cuts of lots of people saying “Hello” into old-timey phones before the viewer is greeted with the new (now old) way of doing things with the first iPhone.

Will the Vision Pro go on to be as transformative as the iPhone? We’ll have to wait and see.




Please login with linkedin to comment

Apple

Latest News

ABC Launches Two New Channels Combining Kids, Family & General Titles
  • Media

ABC Launches Two New Channels Combining Kids, Family & General Titles

The ABC will introduce two new channels in June—ABC Family and ABC Entertains—and four new innovative digital streams that will combine the best kids’, family, and general entertainment titles. The new channels will make it easier for audiences to find the programs they love. They will showcase the ABC’s catalogue of family and entertainment programs […]

Wests Tigers Lose One Million Dollar Sponsorship Deal In Hagipantelis Fallout
  • Marketing

Wests Tigers Lose One Million Dollar Sponsorship Deal In Hagipantelis Fallout

The Wests Tigers have confirmed that Brydens Lawyers will end their one-million-dollar partnership with the club at the end of the 2024 season. The law firm first joined the club in 2015 and upgraded to a principal shirtfront partnership in 2016. In an official statement shared to the Tigers’ website today, it was announced the […]