Koala And The Royals Spoof Lying Pollies For Election Day Campaign

Koala And The Royals Spoof Lying Pollies For Election Day Campaign

As one of Australia’s most awarded mattress mattress makers, Koala knows a thing or two about lying (horizontally that is). But politicians have taken lying to a whole new level.

So on Election Day Saturday 21 May, Koala took the opportunity to ask Australian politicians to keep their lying to the bedroom, and out of Parliament.

The campaign by The Royals addresses politicians in a series of mobile out-of-home in key constituencies (such as Warringah in NSW and Chisholm in Victoria) and a full-page print ad in The Australian, inviting them to lie on a Koala mattress – and help all Australians get a good night’s sleep.

As a cheeky incentive, Koala is offering $100 off its award-winning mattress range to those who like to lie the Koala way, (with the code LYINGDOWN).

The Royals’ executive creative director Sebastian Vizor said: “Unfortunately, lying by politicians is out of control and it’s not doing our country any favours. Of course, not all lying is bad. Lying in bed and getting a good night’s rest is good for your body and mind, and something all Australians deserve more of. Which led us to think: if politicians keep their lying to the bedroom and out of their public proclamations, the world would be a better (well-rested) place.”

Koala’s global brand strategy and creative VP Bradley Firth added: “Lying straight in bed is the only kind of lying that benefits everyone and at Koala, we can help with that. So we call on Australia’s politicians to leave the lying to us from now on, and allow the people of Australia to get a good night’s sleep.”




Please login with linkedin to comment

koala

Latest News

Shot of a young programmer working at his computer with an overlay of computer graphics
  • Media

Media-Wize Wins AUSCERT PR Account

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

Twilio Names Chris Koehler As CMO
  • Marketing

Twilio Names Chris Koehler As CMO

Chris Koehler named as Twilio's CMO. Which may prove a prickly tongue twister after a lengthy open bar tab.

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]