HubSpot And Humanitix Team Up To Create A More Humane Ticketing Journey
HubSpot, the customer relationship management (CRM) platform for scaling companies, and Humanitix, the humane ticketing platform, have today announced they will join forces to reimagine how marketers and event organisers manage their customers’ ticketing journeys.
From today, HubSpot users can synchronise their contacts and ticketing information via the new Humanitix integration with HubSpot. The new feature leverages HubSpot’s custom objects to enable event organisers to collect leads and track existing registrations throughout the customer journey, all within the HubSpot CRM platform.
The partnership will significantly streamline the ticketing process by providing a single source of truth across the attendee and guest experience. Not only will this save event organisers and marketers valuable time, but it will also provide them with access to key customer data to help inform future customer communications and marketing efforts.
The Humanitix integration follows a number of integration partnerships between HubSpot and Australian and New Zealand companies, including Canva, Envato, MessageMedia and Xero.
Adam McCurdie, CEO of Humanitix, spoke to B&T about what this new collaboration will mean for both marketers and the ticket-purchasing public.
“Thousands of event hosts use HubSpot as their CRM platform and thousands of event hosts use Humanitix as their ticketing platform, both big and small,” says McCurdie.
“And it makes all the sense in the world that HubSpot, now integrated with Humanitix, creates a reality for these event hosts, such that when they’re using Humanitix, they can process registrations, collect payment, produce tickets, capture customer data and give that great customer experience. And those customers will then go into their HubSpot account, in such a way that after the event and with all the power of HubSpot as an amazing, intuitive CRM, they can then continue that journey. Additionally, they can match existing HubSpot customers which they’ve got in their community and recognise when they purchase again through Humanitix or when they register for a ticket. Whether that be for an upcoming festival or a conference or a small community event.”
McCurdie went on to discuss the humane aspect of purchasing tickets through the Humanitix online hub and what the collaboration with HubSpot will offer the community.
“Humanitix is the humane choice for tickets. The reason for that is firstly because we transform what’s typically the resented booking fees in the ticketing industry, into fuel for children’s charities to do their work. We donate 100 percent of profits from all booking fees that we capture to children’s charities, transforming this pain point into something beautiful for the world.
“We at Humanitix are fanatical about the customer support and the customer experience. Not being that faceless ticketing registration platform, but rather being something beautiful that attendees and guests and customers can interact with. And we know that HubSpot shares that same passion. So, teaming up with them on the CRM side and us doing our work on the ticketing side, while simultaneously all profits from all previous booking fees going to children’s charities, is a new and innovative customer experience.”
The Humanitix co-founder shared his insight on how the integration, which is now available for free on the HubSpot marketplace, will also benefit users who have disability issues.
“We are well on our way to leading the chart on event accessibility, solving problems for patrons that have disabilities but are struggling to attend events, particularly those in the community,” added McCurdie.
“We have discovered many problems over the years and we’re now able to solve them. From the accessibility of the ticket pages, all the way through to capturing customer data, disseminating information from the event hosts around how accessibility is accommodated for at their event to give patrons the confidence to attend.
“Now, naturally, teaming up with a fantastic CRM like HubSpot and integrating their systems opens up a lot of pathways for us to provide that customer experience for patrons who have accessibility requirements to attend events with confidence, particularly community events.
“More exciting about the future of this integration with HubSpot is that we’ll continue to make more and more gains, innovations, for features to give patrons the accessibility needs and not just something that will help them attend an event with confidence, but have a really great experience, which has historically been an issue.”
Latest News
TV Ratings (06/05/2024): Emotional Lego Masters Goodbye Does The Numbers For Nine
And we thought Lego could only make you cry when you accidentally stood on a piece.
Lisa Wilkinson AM To Join Cannes In Cairns As Keynote Speaker
Multi-Award Winning Journalist and TV Host Lisa Wilkinson AM to speak at Cannes in Cains, sponsored by Pinterest.
Mamamia Names Natalie Harvey As New CEO
Mamamia has today announces the appointment of Natalie Harvey as Chief Executive Officer.
‘The Media Has A Way To Go On Diversity’ – Diversity Council Leader Lisa Annese On Industry Diversity And Why Sunita Gloster Is An Important Addition To Their Board
Few are more qualified than a Gruen regular to knock adland and the media into shape on diversity.
Mike Shows Up At A Wake And Still Hasn’t Seen That Show, In Latest Instalment Of ‘I Saw It On Binge’, Via Thinkerbell
Why is it we pay for 19 SVOD accounts namely due to FOMO but then rarely bother to watch the shows anyway?
Flexiroam Partners With Specialist Agencies To Launch “Ready For Anything” Global Campaign
Do you return from overseas with Bali belly, a possible STI & a huge phone bill? FlexiRoam may help with the last one.
Samsung Unveils Power Of AI To ‘Upscale Every Moment’ With Neo QLED 8K
Got mates who brag about their 83-inch, 10K resolution, OLED screen TV? You're just as bored & baffled as all of us.
Media-Wize Wins AUSCERT PR Account
Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.
Snapchat Taps Gelato Messina In New Brand Campaign
B&T needs little tempting to scoff more Gelato Messina. Apart from having to go up a size.
Travel Insurer Trippi Draws Ire From The Brazilian Embassy Over Cheeky Brazilian Ad
There's a very fine line between "playful" and "utterly offensive". These ads are almost a dictionary definition of it.
Racing NSW Hits Tabcorp With Legal Action Over $6 Million Revenue Loss
Here's some horse racing news that thankfully doesn't require a silly hat or passing out in a nearby rose bush.
AI Tools Such As ChatGPT Leading To ‘Content Overwhelm’ Among Marketers
Study says tech leading to an avalanche of content for marketers. Not to mention having to read the instruction manuals.
Stake Appoints 72andSunny As It’s Creative Partner
72andSunny nabs Stake's creative. And by that we mean the investment platform, not the nemesis of all vampires.
61% Of Aussies Want Corporate Australia To Stay Away From Social & Political Issues Leo Burnett Study Finds
Do you love a study that appears to fly in the face of every study before it? Be mesmerised by these results from Leos.
Brendon Cook, OAM, Inducted into the OMA Hall of Fame
Other than Australia's typically pleasant weather, no one's done more for outdoor than the former oOH! boss.
New Campaign Highlighting Renewable Gas As A Crucial Component Of Energy Transition
It's hard not to make a renewable gas ad sound like a tedious Year 9 science lesson. So well done to the agency here.
Love Media Welcomes Alana Dowling As New Client Director
Seasoned media pro Alana Dowling joins the Love Media team. Clearly replacing someone who didn't love it
B&T 30 Under 30 – Where Are They Now? Until Recently, Prison!
A prestigious 30 Under 30 gong can get you headhunted, promoted or, in this instance, a two-year stint in the slammer.
“We Will Never Tell A Journalist What To Write” – Nine’s Aimie Rigas On How Data Is Shaping News
Data becoming the journalist's tool for more engaged content. Still not beating dodgy MAFS contestants or a Kardashian.
Beware The Bad Guy. Billie Eilish Fans Brace Themselves For Scammers
Thought getting Tay Tay tickets was an unimaginable nightmare? Read on as Billie Eilish promoters say hold my beer.
Twilio Names Chris Koehler As CMO
Chris Koehler named as Twilio's CMO. Which may prove a prickly tongue twister after a lengthy open bar tab.
ARN Announces Ad Sales Partnership With The Athletic
Can we slow the rotation of the sun? Because that's the only way we'll fit all these new podcasts into one day.
Burger Wars Continue As Hungry Jack’s Brings Back The Big Jack & Mega Jack
Hungry Jack's' Big Mac ripoff set to return after recent legal win. Still no one racing to clone the Filet-O-Fish.
Diverse Voices, Sustainable Choices: Natalie Dean-Weymark On Why Sustainability Is A Non-Negotiable
Here, Compass Studios' Natalie Dean-Weymark talks diversity in media. It's the human equivalent of the Family Assorted.
New Partnership Between The Sweetshop And The Gardening.Club
Thought you'd be getting tips on aphids & fungus gnats from this Gardening. Club news? Prove yourself totally wrong here.
‘A Very Rare Breed Of Creative’ – Clemenger BBDO hires Chief Creative Officer
B&T's chatting with Clems boss Dani Bassil on Adrián Flores CCO appointment. We never got to Italian or Thai herbs.
Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]
Mindshare And The Brand Agency Take Top April’s New Business Rankings
Which agencies soared like an eagle for the month of April? As in stellar performance, not Eddie the hapless ski jumper.
Suntory BOSS Coffee Fuels Ambition With New Campaign From It’s Friday
Does your workplace have a strict, policed illegal drug policy? Then Suntory BOSS Coffee will have to do.
Resolution Digital Wins MyPlates Media Account
The best thing about personalised number plates is it makes spotting wankers on the road far easier. And drug kingpins.
Debunking The “Three Year Lie”: A New Approach To Retail Digital Strategy
This columnist says it's wrong to claim digital always has a three-year pay off. Has no opinion on the seven-year itch.
TV Ratings (06/05/2024): The Farmer Is Back And He Wants A Wife
It was a good night for lovers of farming and love.
The Growth Distillery Unveils The New Rules Of Influence
The New Rules Of Influence has arrived. And there appears to be no "difficult second album" syndrome here.
Whittaker’s Launch New Brand Platform, ‘Hello Chocolate Lovers’ Via Bastion Shine
New Zealand chocolate brand continues its insidious march into the Aussie market. Much like New Zealanders themselves.
Tyro Shows They Are ‘Into Business Big Time’ With New Brand Campaign Via Howatson+Company
Think finance isn't funny? Think again with this fun work. Yes, it still applies to funeral homes & Clive Palmer ads.
IAB Study Finds 66% Of Advertisers Have Five Or Less Years Experience With Affiliate & Partnership Marketing
Study finds advertisers & agencies not overly experienced with affiliate marketing. The opposite to networking drinks.