Optus Partners With Bathurst Winner Chaz Mostert Via Emotive

Optus Partners With Bathurst Winner Chaz Mostert Via Emotive

To demonstrate the power and speed of the Optus 5G network, Optus has partnered with Walkinshaw Andretti United’s Bathurst winning driver and current fastest lap record holder, Chaz Mostert.

Harvey Wright, head of 5G, Optus said: “We are incredibly excited about our opportunity to showcase the future potential of Optus 5G through our new partnership with WAU.”

Lucio Ribeiro, associate director of innovation Optus, said: “This exciting showcase demonstrated how 5G will be a critical enabler for other technologies like artificial intelligence, IoT, VR and AR.

“Optus is looking to actively partner with the local start-up community, agencies and publishers involved with these technologies.”

Alongside a 15” TVC featuring Bathurst winner Chaz Mostert, Optus created a custom-built remote-control race activation at Bathurst.

The activation combined the technology of Amazon Web Services with the ultra-reliable low latency, high response and high bandwidth of Optus 5G to give racing enthusiasts a chance to compete with each other over five laps via remote control with a twist – the drivers couldn’t see their cars.

Jim McGorty, brand activations director, said: “Every part of the race relied on the speed of 5G.”

“From accelerating to steering and even the driver’s view of the track. Everything was connected in real-time.”

“We had drivers racing real-time from 200kms away at an Optus store in the centre of Sydney and we had hundreds of customers driving in location in Bathurst.”

Watch the 60″ film below:




Latest News

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]