Nova Entertainment Launches Build Your Brand Podcast

Grow your social media presence with NOVA Entertainment’s new original podcast, Build Your Brand.

Build Your Brand will provide small business owners, solopreneurs or budding influencers with social media tips and insights for anyone who wants to grow their online presence.

Hosted by Alisha Marfatia, a social media expert and business mentor, Build Your Brand launches on Thursday, September 2 and takes the challenge out of mastering social media.

In times of economic uncertainty, harnessing the power of social media can be one of the most influential and cost-effective ways to increase brand awareness and acquire new customers or followers.

So not sure what should you post, if hashtags are still a thing or how to navigate those annoying algorithm changes, then Build Your Brand is the podcast for you.

Offering actionable tips and updates on how to maximise results across platforms like Instagram, Facebook and TikTok and delivering the latest trends and updates, each episode is short and sharp to give you more time to invest into your growing business or brand.

Marfatia gave up a ‘stable’ job in TV sports graphics, to pursue her creative side and discovered a passion for social media. Just as her social media management business was taking off, the pandemic hit and she was forced to further hone her skills and shift to the online space to make more of an impact.

She is the founder and director of The Social Impact, a program focused on mentoring female entrepreneurs, offering support to show up confidently online and scale their business using social media.

Rachel Corbett, NOVA Entertainment’s head of podcasting and digital content said, “Building a powerful online presence is essential for small business owners and solopreneurs but it can be hard to know what to do or what to prioritise when you’ve got so much other stuff on your plate.

“Build Your Brand is aimed at people who want short, actionable tips they can put things into practice straight away so they can get on with all the other things they need to do to run their business.”

Marfatia said: “Being involved with Build Your Brand is an exciting opportunity to create more impact. I have seen the possibilities of building my own brand.

“Utilising the online space and implementing new concepts and ways of doing things has brought in more success than I ever thought was possible.

“The time is now, and it’s all available within the Build Your Brand podcast.”

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Alisha Marfatia Build Your Brand Nova Entertainment rachel crobett