Apple Perfectly Sums Up The Angst Of Misplaced Keys in First Spot For AirTags
Apple’s newest product is arguably one of its simplest items to date.
The AirTag is a small device, approximately the size of a 20 cent coin, which can be attached to keys, bags, wallet or anything else you think you might lose.
As well using Apple’s Find My network to find misplaced items that are far away, precision finding technology and a built-in speaker is also used to find things that might be missing just under your nose.
If you’ve ever dropped your keys behind the couch or wallet under the bed, you’ll know how frustrating it can be to not be able to find something when you know it’s close by.
Apple has played on that sensation in its first ad for the AirTag, depicting the saga of a man trying to find his keys as he leaves the house.
You can watch the (very relatable) spot here.
The AirTag will be available in Australia for $45 each or four for $149.
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