NRL Launches ‘Defy Impossible’ Campaign Ahead of 2021 Season Via Galore
With the 2021 Telstra Premiership season about to kick off, the NRL have launched a season campaign that celebrates the incredible action that the game is set to deliver.
The campaign, Defy Impossible, centres squarely on the product, and how the game throws up moments of skill and brilliance that beggar belief and have fans gripped by the game every weekend. In 2021 the NRL introduces rule changes that will make the game faster and more unpredictable still, setting the stage for even more moments that defy impossible.
The campaign is the first work created for the NRL by Galore, since the new creative business recently joined the NRL’s roster of creative partners. Tim Kirby, founder at Galore, commented: “I’m hugely impressed with the hunger the NRL has to continually push the game forward, both on and off the pitch.
Through 2020 and now into 2021 they have led the way in sports entertainment, so Defy Impossible feels like a very natural place for them to play.”
The campaign is led by a series of four TVC’s, and supported by out of home, print, radio and a range of digital and social executions that bring to life impossible moments from all sixteen NRL clubs.
NRL
Head of Marketing – Peter Jarmain
Senior Marketing Manager – Brand & Communication: Samantha Feyzeny
Graphic Designer – Lucy Bean
Creative Partner: Galore
Post Production: The Editors
Editor: Laurence Van Camp
Sound: Rumble Studios
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