Stockland Champions The ‘Bin Chicken’ In New Festive Campaign Via Host/Havas

Stockland Champions The ‘Bin Chicken’ In New Festive Campaign Via Host/Havas
B&T Magazine
Edited by B&T Magazine



In acknowledgement of an unexpected year and in the spirit of Christmas, Stockland has released its annual festive campaign video that follows the story of a humble bin chicken.

Building on the success of last year’s ‘The Story of Dunder’, the new , ‘The Story of Ibis’ campaign uses an unexpected hero to show customers that, no matter who you are, with the right help everyone can find a little magic this holiday season.

The campaign follows the wholesome tale of a humble Australian ibis determined to find his Christmas magic—to be a reindeer like Dunder and lead Santa’s sleigh.

Through the ibis, Stockland says, viewers see that “even though you may have been dealt a challenging hand, it’s possible to turn things around with the right amount of determination, resilience and belief in the magic of Christmas”.

Ben Allen, GM customer and group marketing at Stockland, said: “Considering the challenging year we’ve all had, we wanted to take an uplifting approach with our creative; one that would embody the strength and resilience that we as Australians have continued to show in the face of profound disruption.

“With that in mind, Stockland will help reignite customers’ Christmas spirit and surround them with little moments of everyday magic, big and small.

“So whether it’s discovering an AR video game at Stockland centres, being able to buy a coffee from your local barista again or championing the iconic Aussie Ibis, we’ll help customers embrace magical moments with their friends and families this Christmas.”

Host/Havas ECD Jon Austin said: “Just like the Ibis did to Santa in last year’s campaign, 2020 swooped in and smacked us all in the face at full speed”.

“So what a great pleasure and privilege to be able to help Aussies dust themselves off and—like our dear little Ibis—look at things a little differently to find some much-needed magic during the most magical time of year,” he said.

The campaign will be supported through owned channels, augmented reality app, social, digital, print, radio and in-centre display advertising.

The campaign arrives as Stockland prepares to launch its new augmented reality app, ‘Stockland Play’, which will offer customers access to a series of six mini games.

Users are provided immediate access to two games and the remainder can be unlocked by exploring their local Stockland centre. The mini games feature Santa, Dunder, and the newest little reindeer, the Ibis.

In addition, more than 400 customers will have a chance to win back their shop in a Stockland gift card (to a maximum of $250) with Stockland’s Shop, Give and Win a little magic** competition.

Customers simply use their receipt of purchase from any store at their participating Stockland centre to enter. There’s no minimum spend.

In the spirit of Christmas, Stockland will also donate $1 for every entry received up to a maximum of $5,000 to be shared between its Stockland CARE Foundation partners Redkite, R U OK? and ReachOut. The competition runs from 3 December to 13 December.

Featured image source: YouTube/Stockland




Please login with linkedin to comment

Host/Havas Stockland

Latest News

Opinion: Community standards, will they be the death of us?
  • Opinion

Opinion: Community standards, will they be the death of us?

Anne Gately has had a career of over 30 years in advertising and marketing and is author of SUNBURNT. A memoir of sun, surf and skin cancer. She is a stage IV melanoma survivor and is passionate about leveraging the power of advertising, media and sport to redefine Australia’s relationship with the sun. When I […]

Tegel gets heads bobbing with new free-range chicken platform
  • Campaigns

Tegel gets heads bobbing with new free-range chicken platform

Tegel is going free-range. As New Zealand’s largest poultry provider, this is clucking big news. General manager marketing and communications at Tegel Foods, Angela Irwin says, “We’ve been transitioning our retail products to free range since 2022, with the goal that by 2025 Kiwis can pick up any Tegel product in the supermarket knowing they’re […]

Study: 66% of Aussie men believe masculinity is under attack
  • Advertising

Study: 66% of Aussie men believe masculinity is under attack

Two-thirds of men in Australia and New Zealand believe that traditional ideas of masculinity are being attacked, while 63 per cent of men believe that men have less power today than in their parents’ generation, according to new research by Getty Images. (Lead Image: Getty Images. Thomas Barwick)  The findings reveal changing attitudes towards masculinity […]

‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
  • Campaigns

‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers

Australia’s top literary award for women and non-binary writers, the Stella Prize, has a bold new look and advertising campaign to highlight the continued drive for equality in literature. Developed by independent brand agency Canyon, ‘Equal Writes’ presents a contemporary new look for Stella and champions greater participation for women and non-binary writers in Australia’s […]

Icon Agency bolsters consumer and integrated offer with major hires
  • Media

Icon Agency bolsters consumer and integrated offer with major hires

Leading independent Icon Agency has announced the appointment of Nick Zonnios as director of consumer and Georgina Rees as director of brand and campaigns within its communications department to lead its growing integrated and consumer offers. Zonnios was most recently director at CHEP PR, and previously served as general manager at Clemenger PR. He will […]

Clemenger launches agricultural graduate program
  • Marketing

Clemenger launches agricultural graduate program

The Clemenger Group has launched its inaugural Agri Graduate Program, a significant milestone in its commitment to fostering talent within the agricultural sector. Anna Upton and Harriet Watson have joined the Redhanded and Porter Novelli teams respectively. (Lead Image: Anna Upton and Harriet Watson) Designed to engage graduates from diverse academic backgrounds, the Clemenger Agri […]

Levi’s Appoint UM As Global Media Agency For $217m Account
  • Marketing

Levi’s Appoint UM As Global Media Agency For $217m Account

The world’s most famous jean brand has picked UM as its global media agency after working with the firm for four years in the US. As published by Campaign US, the IPG Mediabrands agency was named Levi’s media agency of record in the US, Canada and Mexico in 2019 following a review. Omnicom Group’s OMD. […]

QMS Nabs Sean Rigby From oOh!media
  • Media

QMS Nabs Sean Rigby From oOh!media

QMS has today announced the appointment of Sean Rigby as national trading and partnerships director. Rigby departed oOh!media as group revenue director earlier this year and will replace the role left by former general manager – trading, John Glynn. He will join QMS in quarter four 2024 and will be based in Sydney. With over […]

Bumble Reveals New Brand Identity To Usher In New Era Of Dating
  • Campaigns

Bumble Reveals New Brand Identity To Usher In New Era Of Dating

Today, women-first dating app Bumble unveiled a refreshed visual identity and a new global campaign, underscoring the company’s continued commitment to making dating better for women. The campaign coincides with the dating app expanding upon its signature Make The First Move functionality with the launch of Opening Moves. After a decade of revolutionising the way […]

Stay In The House From Up! Airbnb Introduces Icons
  • Campaigns

Stay In The House From Up! Airbnb Introduces Icons

Experiential marketing is going from strength to strength as brands seek to connect with consumers in a world overflowing with content. Today Airbnb is taking this trend one step further with the launch of Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sport, and more. Icons let […]

Changing The Conversation: The Role Of Media In Ending Violence Against Women
  • Media

Changing The Conversation: The Role Of Media In Ending Violence Against Women

It’s flooded our screens for weeks now, the faces and names of the countless women killed at the hands of a partner or man known to them this year alone. Latest reports suggest a 30% spike in the rate of Australian women killed by intimate partners last year. It’s an epidemic, and despite the nearly […]

Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor
  • Marketing

Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor

Ferrari has signed a landmark deal with HP ahead of this weekend’s Miami Grand Prix. Meanwhile, the Cronulla Sharks are prioritising mental health this weekend with their inaugural GotchaForLife Mental Fitness Round. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. B&T unpacks all […]

History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist
  • Advertising

History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist

Like the second coming of Christ, The Cairns Crocodile Awards presented by Pinterest has been at the top of the advertising, marketing and media industry’s collective mind since we announced it back in 2023. Now, we’re but one more step away from crowning the very first round of winners with this the revealing of the […]

by B&T Magazine

B&T Magazine
Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]