“It’s Time To Get Serious About Superheroes” Says BINGE In New Destination DC Campaign
BINGE is celebrating its portfolio of superhero content in a new campaign.
BINGE hosts a range of DC shows including Doom Patrol, Pennyworth, DC’s Legends of Tomorrow, Supergirl and the Emmy-nominated Watchmen, as well as movies such as The Dark Knight, Man of Steel, Wonder Woman and Green Lantern, from the DC Comics universe.
The brand new DC’s Stargirl will be available to stream on BINGE from Saturday, 22 August, with the second season of Doom Patrol streaming from 2 September.
The campaign, which launches on Sunday, 23 August, will be rolled out across print, OOH, digital, radio and social. A dedicated ‘Destination DC’ BINGE Centre is also available now on platform, highlighting all the best DC shows and movies in one place, while a ‘Serious about Superheroes’ homepage carousel will be live tomorrow in line with the DC’s Stargirl release.
BINGE CMO Louise Crompto, said the campaign, ‘It’s time to get serious about superheroes’, speaks to BINGE’s mission to champion the freedom to indulge.
“Now, more than ever, is the perfect time to lean into the escapism that entertainment and the superhero genre provides,” Crompton said.
“BINGE is proud to be Destination DC, home of superheroes that are more than meets the eye. Where stories are set in a world where danger, excitement and adventure are just around the corner, but where a vigilante with superhuman powers can always be relied upon to save the day.
“Whether it’s Courtney Whitmore, the proud wielder of the Cosmic Staff who fights evil as Stargirl, or the Doom Patrol, a collection of societal outcasts who use their accidental and unwanted abilities to benefit themselves and their world, or the iconic Batman, who makes it his life mission to wage war on the criminals of Gotham City, BINGE has a superhero to inspire us all.”
BINGE’s superheroes campaign will launch nationwide this Sunday, 23 August.
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