Magnum Appoints MaxMediaLab To Lead Publicity & Influencer Campaign For Latest Product Launch
MAXMEDIALAB have announced their appointment as publicity and influencer agency for Magnum’s newest and most innovative product launch this July.
Launched in 1989, Magnum is the global authority on ice cream and one of the world’s leading ice cream brands, selling more than one billion units annually worldwide. “We are thrilled to extend our partnership with MAXMEDIALAB and work closely with their team on an integrated publicity and influencer strategy for one of our most exciting and innovative launches in years.”
Comments Anneliese Douglass, ANZ Media and Digital Hub Director, Unilever: “MAXMEDIALAB will implement a strategic publicity campaign and strong influencer program to officially launch Magnum’s new product offering, the ultimate luxury ice cream experience.
“This launch is set to further cement the brand as the global leader in ice cream.”
Says Lynette Phillips, CEO, MAXMEDIALAB: “After delivering a successful campaign earlier in the year, we are extremely proud to be engaged as Magnum’s publicity and influencer agency for this first of its kind launch into our market.
“We look forward to continuing to tell and amplify the brand’s story creatively and effectively.”
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