Programmatic Tech Company Vistar Expands Aussie DOOH Operations
Global provider of programmatic technology for digital-out-of-home Vistar Media is expanding operations in Australia as the company continues to build its global footprint.
Key partnerships in place across the Australian DOOH media ecosystem include Adline, Adflow, Civic Outdoor, QMS Media, Shopper Media Group, Tonic Health Media and Val Morgan Outdoor, with several more in the pipeline the next several months.
Since launching in-market in late 2018, Vistar has successfully executed multiple campaigns for a variety of brands across the entertainment, technology and OTC sectors.
Former oOh!Media national sales director Ben Baker has been appointed as sales director, ANZ, responsible for leading operations in Australia and New Zealand by managing new client accounts and developing business in the region.
At oOh!, Baker lead sales across a diverse portfolio of location-based out-of-home assets.
Vistar has also partnered with Factual, a leading provider of location-based audience data, to enable targeting of Factual segments across DOOH.
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