Holler Loses Audi’s Digital Account
Holler has lost arguably its biggest client in Audi, with the car brand’s digital account now reportedly in the hands of 303 MullenLowe.
An industry source revealed to B&T that Holler has lost Audi’s digital account, and that 303 MullenLowe is believed to be taking over.
If true, the full-service agency will now be responsible for the Audi’s digital and creative work, having been appointed to the creative account in May 2015.
B&T contacted both Audi and Holler for comment. Neither returned B&T’s calls at the time of publishing.
It’s rumoured that Audi’s digital account is worth between $3 million and $4 million annually.
To add some context, Audi Australia’s managing director, Andrew Doyle, recently departed the company at the end of March 2017 to take on a new role as the director of Audi UK.
Coincidence? Quite possibly.
With Audi rumoured to be Holler’s largest client, the question begs: is there a future for Holler?
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