Find Out Which Brands Aced Twitter In February

Find Out Which Brands Aced Twitter In February

It might be the shortest month of the year, but February has been a big month for brands on Twitter. From Valentine’s Day to the Oscars, brands are working their magic to engage with audiences and make the most of what’s happening.

Here are the brands that generated the most engagement on Twitter in Australia during February, and their most highly engaged with Tweet for the month.

1. @Myer

In February, Myer became the first brand in Australia (and the first department in the world) to use Periscope 360 when they gave Twitter an “in the round” view of their launch of their Autumn/Winter fashion range launch. The broadcasts were a huge success, with over 200,000 viewers and 37,000 hearts.

Part 2 LIVE on #Periscope Live now from Melbourne University: The #MyerAutumn17 

2. @sportsbetcomau

The Mundine vs. Green fight had everyone talking on Twitter, with @sportsbetcomau getting fans ramped up ahead of the action.

3. @UniversalPicsAU

Fifty Shades Darker hit cinemas in February, with Universal Pictures promoting the film to users on Twitter.

https://twitter.com/UniversalPicsAU/status/829507806231269376/video/1

4. @Melbourne

The weather always has users talking in Australia, and so a hot day in Melbourne was a hit pic on Twitter.

5. @WillHillAus

William Hill Australia compares the Mundine vs. Green crowds at Adelaide oval to that of the inauguration crowds in the US.

6. @ANZ_AU

ANZ used Twitter video to launch the 2017 update to their campaign to show their support for the LGBTI community. The new advertising campaign highlights that many LGBTI people still wouldn’t feel comfortable holding hands in public, and includes a Twitter emoji of two hands clasped in a heart with the hashtag #HoldTight.

7. @Queensland

Queensland Tourism counts down to Brisbane Tens kick off, encouraging Twitter users to tag their snaps with the hashtag #thisisqueensland.

Get ready for two days of rugby heaven this w/end as #BrisbaneTens kicks off in @visitbrisbane.

8. @Telstra

Telstra gets creative for Valentine’s Day, encouraging Aussies to share the love on billboards by bringing back the popular #BillboardOfLove

9. @SamsungAU

Everyone loves a freebie. Samsung Australia gives Twitter users the chance to win one of its monitors, at the touch of a button.

10. @tabcomau

If the Melbourne Cup was anything to go by, Australians really do love sports on Twitter. Sports betting brand TAB shares a clip of Winx’s win at the Star Apollo stakes.




Please login with linkedin to comment

Social Media

Latest News

Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
  • Media

Perry ‘Pez’ Lazaris Named New National Hit Network Announcer

The Hit Network has announced Perry ‘Pez’ Lazaris will be taking over the Hit Network’s regional Afternoon shift from Monday, 6 May. Pez knows a thing or two about radio with a career spanning over 15 years, working in Townsville, Adelaide, Western Australia and most recently, Newcastle. Now, Pez will take over the national regional […]

Before Adland: Garry Dawson’s Journey From Teacher To Marketer
  • Advertising

Before Adland: Garry Dawson’s Journey From Teacher To Marketer

Many know Garry Dawson as the prolific marketing manager behind the Hopeful Monsters team, but the story many don’t know is how a chance encounter at a local cafe just three years ago changed the trajectory of his entire life. Having worked as a teacher for six years at this point, Dawson was preparing a […]

Scott Cam Urges Tradies To Prioritise Sun Protection
  • Campaigns

Scott Cam Urges Tradies To Prioritise Sun Protection

New research from SafetyCulture has shed some light on the number of Aussies working outside without proper sun protection. The survey of more than 1,000 Aussie outdoor workers, which included the likes of tradies, landscapers, and road workers, revealed that almost all (93 per cent) are concerned about the long-term effects of working in the sun. […]

PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
  • Advertising

PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media

PubMatic has released a new study examining the influence of digital media on shopper behaviour at the top and bottom of the funnel. The research found that retail websites are approximately 50 per cent more effective at driving a response from shoppers than social media. Commissioned by Inside Retail and conducted by PubMatic, 500 Australian […]

From MOWING to life GROWING:  Jim Penman launches ‘Life Coaching’ services
  • Marketing

From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services

Jim Penman, founder of the Jim’s Group, has officially launched Jim’s Life Coaching and intends to help millions of Australians live their best life. “Life coaching is a powerful and effective way to achieve success in business and personal life. It helps people to set their own goals, and then work out how to get there. It has […]

Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
  • Campaigns

Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads

Budweiser has created a new way of advertising on Spotify to ensure that ads don’t ruin the vibe of your favourite playlists. UninterruptAds: a pioneering initiative, converts songs that mention the brand’s name into targeted ads within the platform in Brazil. When the Brazilian team identified that their name is present in more than 500 tracks […]

Effie Worldwide Strengthens Board With 6 New Members
  • Marketing

Effie Worldwide Strengthens Board With 6 New Members

Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through […]

Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
  • Campaigns

Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact

After introducing “Flatties” a couple of weeks ago, Contact and Special have now enlisted the help of rule-stickler penguin Nigel to motivate all Kiwis to reduce their energy consumption during peak hours. Contact is investing heavily in creating more renewable energy sources to lead the way in decarbonising New Zealand, but to make an even […]

Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
  • Campaigns

Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch

The global promotional tour for Universal’s Furiosa: A Mad Max Saga, the much-anticipated return to the iconic dystopian world Academy Award-winning mastermind George Miller created 45 years ago, kicked off in epic fashion in Sydney yesterday. Anya Taylor-Joy returned to Australia, joining Chris Hemsworth, George Miller and producer Doug Mitchell at a fiery media call […]

IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement

    IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement

    Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within […]