Aussies Score Big At Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness and Strategy Awards were announced recently, awarding a range of Aussie agencies and celebrating both clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.
Among the Aussie winners was AFFINITY agency, who picked up two gold and a silver for its work for Narellan Pools.
You can see the full list of winners here, but here’s the Aussie champions bringing home the gold:
EFFECTIVENESS AWARDS
Branded Content:
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
Cars & Automotive Services:
The Shortlist – Clemenger BBDO Melbourne, ‘Mercedes Repurchase Reminder’ for Daimler AG
Financial Services, Commercial Public Services, Business Products & Services
The Shortlist – Clemenger BBDO Melbourne, ‘NAB Velocity’ for National Australia Bank
Food Products
Bronze – Leo Burnett Melbourne, ‘#MyFamilyCan’ for SPC Ardmona
Innovative Use of Media
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
Insights / Strategic Thinking
The Shortlist – Clemenger BBDO Melbourne, ‘Libra I Am Fearless’ for Asaleo Care (Libra)
Integrated Marketing Campaign
Bronze – McCann, ‘The Emotional Trailer’ for Melbourne International Film Festival
The Shortlist – Clemenger BBDO, ‘Restaurant Australia’ for Tourism Australia
Lifestyle
Gold – Affinity, ‘Diving into Data for Narellan’ for Narellan Pools
Silver – McCann, ‘Infrequent Flyers’ for Tiger Airways
Other Consumer Products (including durable goods)
Silver – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
The Shortlist – Clemenger BBDO Melbourne, ‘Libra I Am Fearless’ for Asaleo Care (Libra)
Small Budget Marketing Campaign
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
Sponsorship & Event Marketing
Silver – McCann, ‘The Emotional Trailer’ for Melbourne International Film Festival
Bronze – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
DIGITAL STRATEGY AWARDS
Digital Innovation
Bronze – Isobar, ‘UMOOD’ for Uniqlo
Financial Services, Commercial Public Services, Business Products & Services
Silver – Clemenger BBDO Melbourne, ‘NAB Footify Fanshake’ for National Australia Bank
Lifestyle
Silver – McCann, ‘Infrequent Flyers’ for Tiger Airways
Other Consumer Products (including durable goods)
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
The Shortlist – Isobar, ‘UMOOD’ for Uniqlo
Other Digital Solutions
Silver – Isobar ‘CoDriver’ for General Motors
Social
Bronze – OMD, ‘helloworldrelay’ for helloworld
Video
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
MEDIA STRATEGY AWARDS
Branded Content
Bronze – Match Media ‘How Cricket Changed The Game of Bowling’ for Ardent Leisure (AMF Bowling)
Integrated Use of Media
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
Lifestyle
Silver – Affinity, ‘Diving into Data for Narellan’ for Narellan Pools
Media Innovation
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
Sponsorship & Event Marketing
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
Social
The Shortlist – Atomic 212 Group, ‘Lucy the Robot’ for Double Robotics
DATA & ANALYTICS AWARDS
Data Mining – Audience Association and Clustering Analysis
Gold – Affinity, ‘Diving into Data for Narellan’ for Narellan Pools
Innovative Use of Data Technology
Gold – Isobar, ‘UMOOD’ for Uniqlo
E-COMMERCE AWARDS
Travel, Entertainment & Leisure
The Shortlist – McCann, ‘Infrequent Flyers’ for Tiger Airways
User Experience
The Shortlist – Affinity, ‘Sleep is Back’ for Love To Dream
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