eHarmony Launches Latest TVC Fitdate Fail
eHarmony has partnered with Sydney-based creative agency, Kalido, to capture the dating dilemmas that result from being poorly matched.
The premise for the campaign is: “Ever feel like you’re going on the same date over and over again, only with different people? You know the one – where Mr. Looks-Good-on-Paper or Ms. Talk-A-Lot is probably a really nice person, but after making awkward chitchat over cocktails it becomes painfully clear that there will be no second date?”
eHarmony’s new four-part TV campaign kicked off in September with Date Déjà Vu, and today the dating company revealed its newest ad, Fitdate Fail:
Lynsey Tomkinson, eHarmony’s senior marketing manager said: “This latest campaign captures the funny side of being mismatched on a date, while giving singles an alternative that really works. eHarmony matches users on compatible values, ambitions and personalities, which results in better dates.”
CREDITS:
- Client: eHarmony Australia
- Creative agency: Kalido
- Production: 8com
- Director: Eddy Bell
- Producer: Lib Kelly
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