MasterChef Helps Ten To Bigger Slice Of August’s Ad Pie
Ten’s share of advertising revenue continues apace with the network snaring 23.3 per cent of all TV ad dollars in August.
The latest Standard Media Index Data figures released yesterday still had Seven on top with 39.3 per cent of all revenues and Nine breathing down its arch rival’s neck with 38.5 per cent.
But again it was Ten who appears the biggest improver – its results up 3.7 per cent year on year – however, the positive result for the network is believed to have come from this year’s high-rating (now finished) MasterChef series; although the network has also done well with its current The Bachelor series.
Despite being number one, Seven was down 2.7 per cent from this time last year but was up 0.8 per cent from the previous month. Nine was also down slightly from the same time last year (-0.9 per cent) but it too was up from the previous month that saw it snare 37.1 per cent of the ad dollars.
Actual ad dollars into free-to-air and pay TV remained virtually identical from 2014. Subscription TV advertising revenue jumped 15.6 percentage points, while metro FTA slipped 0.7 percentage points and regional fell 5.7 percentage points.
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