The City of Sydney has kicked off the tender process for its highly-coveted outdoor advertising contract, with the pressure firmly on JCDecaux to retain it.
The council has issued a tender notice on its website seeking expressions of interest for the contract, which encompasses street furniture, out-of-home (OOH) media services and free public WiFi.
JC Decaux has held the contract – originally signed as a joint venture with Manboom – since 1997, and it is set to expire early next year.
The City of Sydney contract is estimated to be worth between $30 million and $35 million a year, and the winner is expected to sign on for 10 to 15 years, The Australian reported when news the contract was up for grabs started surfacing last year.
Expressions of interest close at 11am AEST on Tuesday 6 February 2018.