Automakers outside the U.S. have taken home the lion’s share of accolades at the second annual Automobile Advertising of the Year competition at the North American International Auto Show. The contest, from the auto show and the One Club, celebrates creative excellence in advertising in the automotive category.
'Epic Split,' was in there of course, but also a shocking anti-texting-and-driving stunt.
Not surprisingly, “Epic Split” for Volvo Trucks was among the winners, taking the honor for online advertising. In case you were asleep all of last year, the already much-feted ad was created by Forsman & Bodenfors and featured action hero Jean-Claude Van Damme in a daring split between two backwards-moving Volvo trucks.
Three broadcast spots, for Audi, Hyundai and Toyota, earned prizes in the broadcast TV category. Audi’s “Scripted Life,” created out of Venables, Bell & Partners, depicts how an office man goes about his day as if he’s living according to a movie script – that is, until an Audi comes along.
Hyundai “Dad’s Sixth Sense”
Audi “Scripted Life”
Toyota HiLux Unbreakable Drivers Test Facility
For the rest of the ads, click here.