The Naked Kiwi P@rnstars Are Back! NZ Government Launches ‘The Eggplant’ As Latest Online Safety PSA
New Zealand’s favourite educational porn stars are back as part of a new six-part mini-series designed to help teenagers navigate the internet.
Earlier this year, creative agency Motion Sickness introduced us to Sue and Derek, two naked Kiwi porn stars who alert a shocked mother of her son’s online behaviour as part of the government’s ‘Keep it real online’ campaign.
And now Sue and Derek are back again, still nude but in a smaller role, to launch ‘The Eggplant‘, a follow up on the ‘Keep it real’ campaign.
The Eggplant focuses on a mysterious giant eggplant that has been left on the football field at a Kiwi high school.
Much like the previous campaign, it uses witty humour and innuendo aplenty to help educate young New Zealanders of the potential dangers of going online.
You can check out the ‘teaser’ below.
The new campaign has again been produced by Motion Sickness for Te Tari Taiwhenua Department of Internal Affairs.
“Online harms addressed in The Eggplant include bullying, using pornography to learn about sex, grooming by people they don’t know, and sending and receiving nudes,” said Department of Internal Affairs manager design engagement and innovation Trina Lowry.
“At DIA we have a role in helping keep people, especially young people, safe online. The harms our young people face can lead to feelings of vulnerability, isolation, depression and anxiety and, in some cases, can lead to physical harm offline.
“A public awareness campaign like this is needed, as the nature and type of online harms that our young people are exposed to are dynamic and evolving quickly. The mini-series raises awareness of the online issues young people may face, and encourages them to reach out to someone they trust and get the support they need.”
The Eggplant follows the success of the Keep it Real Online campaign, aimed at parents and caregivers.
The Eggplant launches today on TVNZ OnDemand and YouTube. It stars some very talented young people, Kiwi icons Karen O’Leary (Wellington Paranormal) and Tammy Davis (Outrageous Fortune) and a few other familiar faces.
“We knew that a traditional PSA would likely get lost in the digital ether, and be ignored by our audience. To get their attention, the idea had to resonate with them, and let’s face it – they’re not binge-watching ads, are they?” said Motion Sickness Director of The Eggplant & Founder Sam Stuchbury.
“I think that line between advertising and entertainment is going to become more blurred in the future. It’s a space that we are really interested in at Motion Sickness. In this case, we used a comedy web-series to educate teens on some pretty serious issues. It’s a bold approach, but we really needed something unique to cut through with this young audience.”
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