The Naked Kiwi P@rnstars Are Back! NZ Government Launches ‘The Eggplant’ As Latest Online Safety PSA

New Zealand’s favourite educational porn stars are back as part of a new six-part mini-series designed to help teenagers navigate the internet.
Earlier this year, creative agency Motion Sickness introduced us to Sue and Derek, two naked Kiwi porn stars who alert a shocked mother of her son’s online behaviour as part of the government’s ‘Keep it real online’ campaign.
And now Sue and Derek are back again, still nude but in a smaller role, to launch ‘The Eggplant‘, a follow up on the ‘Keep it real’ campaign.
The Eggplant focuses on a mysterious giant eggplant that has been left on the football field at a Kiwi high school.
Much like the previous campaign, it uses witty humour and innuendo aplenty to help educate young New Zealanders of the potential dangers of going online.
You can check out the ‘teaser’ below.
The new campaign has again been produced by Motion Sickness for Te Tari Taiwhenua Department of Internal Affairs.
“Online harms addressed in The Eggplant include bullying, using pornography to learn about sex, grooming by people they don’t know, and sending and receiving nudes,” said Department of Internal Affairs manager design engagement and innovation Trina Lowry.
“At DIA we have a role in helping keep people, especially young people, safe online. The harms our young people face can lead to feelings of vulnerability, isolation, depression and anxiety and, in some cases, can lead to physical harm offline.
“A public awareness campaign like this is needed, as the nature and type of online harms that our young people are exposed to are dynamic and evolving quickly. The mini-series raises awareness of the online issues young people may face, and encourages them to reach out to someone they trust and get the support they need.”
The Eggplant follows the success of the Keep it Real Online campaign, aimed at parents and caregivers.
The Eggplant launches today on TVNZ OnDemand and YouTube. It stars some very talented young people, Kiwi icons Karen O’Leary (Wellington Paranormal) and Tammy Davis (Outrageous Fortune) and a few other familiar faces.
“We knew that a traditional PSA would likely get lost in the digital ether, and be ignored by our audience. To get their attention, the idea had to resonate with them, and let’s face it – they’re not binge-watching ads, are they?” said Motion Sickness Director of The Eggplant & Founder Sam Stuchbury.
“I think that line between advertising and entertainment is going to become more blurred in the future. It’s a space that we are really interested in at Motion Sickness. In this case, we used a comedy web-series to educate teens on some pretty serious issues. It’s a bold approach, but we really needed something unique to cut through with this young audience.”
Please login with linkedin to comment
Motion SicknessLatest News

Social Media: Does Its Value Equal The Hype?
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]

Melbourne’s Fed Square Unveils New Brand Identity ‘Anything But Square’ Via Interbrand
B&T's stopping short of calling Fed Square ugly, but we're betting it'd have a tough time getting Tinder dates.

Barbie Is Bisexual? Apparently, According To Twitter
News out today that Barbie is possibly bisexual. Meanwhile the rumours dogging Ken also refuse to go away.

TikTok Unveils Second Australian Brand Campaign
TikTok's not just for nine-year-olds and adults with a bizarre unicorn hobby says latest brand campaign.

Google Delivers Australian Businesses And Consumers $53B In Benefits: Report
Google Australia releases latest report in charm offensive apparently unaware we'd all use it regardless.

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]

Domino’s Launches Five New Chicken Products “Worth Crossing The Road For”
Domino's unveils new chicken range. Not that you care given your new year/new you fitness campaign, however.

Plant-Based Brand Oatly Releases Witty Guides, Controversial TV Ad To ‘Help Dads Quit Dairy’
It's rare you hear the words "vegan" and "sense of humour" in the same sentence but apparently it's happening here.

Fitness Guru Joe Wicks Unleashes Mega Fart In Front Of 800,000 Online Fans
Do you drop bodily functions so awesome they simply have to be heard by the entire room? You'll empathise with Joe here.

Radio Station 927 Returns To GfK Survey In 2021
Making slightly more work for B&T's radio reporter, Victoria's 927 has decided it wants back in on the ratings numbers.

Lars Lehne Appointed As Group CEO Of Incubeta
Lars Lehne named as group CEO of Incubeta and who is not to be mistaken with Superman's nemesis Lex Luthor.

Google Data Reveals World’s Most Popular Takeaways; Chinese Tops For Aussies
New study reveals the world's favourite takeaways and it appears bad news for lovers of the haggis and the pangolin.

Entertainment Appoints FutureBrand Australia To Lead Brand Transformation
FutureBrand starts the new year with a new client win. Which arguably means a client loss for another agency somewhere.

Nine Announces Mega MAFS Reunion Special
Further evidence that truly awful people somehow make good reality television comes news of a pending MAFS reunion.

Established Brands Join Forces To Launch New Comparison And Advice Hub, Compare Club
New comparison site Compare Club unveiled amid concerns the name's possibly a little on the predictable side.

2020 Sees Over 80% Of Aussies Turn To SVOD
Clearly ignoring mum's veiled threats that too much telly gives you square eyes, Aussies' SVOD viewing soars.

Reports: Lebron James Leaves Coke, Set To Back New-Look Mountain Dew
Lebron to quit Coke for rival Mountain Dew. B&T strongly suspects there was a large cheque in there somewhere, too.

MKTG Australia Unveils New Leadership Team
MKTG Australia apparently on the lookout for slightly larger boardroom table after unveiling new leadership team.

Get A Wriggle On! Entries Are Open For B&T’s Women Leading Tech Awards
Surely B&T's Women Leading Tech entries should include some difficult to fathom algorithm to decipher, but it doesn't.

SpotX Joins The Trade Desk’s Unified ID 2.0 Initiative
Turned off by this slightly techy headline? Well, get set to be really bamboozled by the overly techy body copy.

Triple J’s Hottest 100: Only A Few Hundred Votes Separate First And Second Place!
Hottest 100 top songs of the year are neck and neck. B&T editor still working out who G Flip and Mallrat are.

Some Funny Bugger Has Stolen Pauline Hanson’s Website And Redirected It To The Refugee Council
It's a safe bet to assume "I don't like it" was uttered a few times up in Queensland this morning.

LinkedIn Launches Jobs Bootcamp To Make “2021 The Year Of Your Career”
B&T's hoping Uber Eats or Diageo will be the next company to launch an all-day Bootcamp.

WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns
After spending the last decade sending newspapers broke, Zuckerberg finally decides to throw them a bone with these ads.

Hailey Bieber, Kendall Jenner & Precious Lee Front Latest Versace Campaign
B&T's editor is more of a Lowes than Versace man, but he has been known to sport a colourful kaftan from time to time.

Greg ‘Blewey’ Blewett To Join Bernie And Jars For The Drive Home On Adelaide’s 104.7 Triple M
Adelaide's prodigal son is returning to the airwaves. Greg Blewett that is, not Guy Sebastian.

Lotame Extends New Cookieless ID Solution With Magnite, Sovrn, Eyeota And Advance Local Integrations
Dissapointingly, Lotame not rolling up sleeves and baking double choc cookies, as featured image would suggest.

Landor Australia Rebrands Women’s Tennis Association
Women's Tennis Association undergoes first rebrand in a decade, and not one tennis racket was thrown in a tantrum.

Collingwood Women’s Football Team Partners With AIA Australia
Collingwood women’s football team partners With AIA Australia. B&T hears it was a beautiful ceremony.

“Focus On Paying For Original Content”: Treasurer Slams Google’s Move To Block News Stories
Not one but two stories about Aussie politicians today. No, you're not reading The Guardian.