Zenith: COVID To Have Little Impact On Video Entertainment Advertising
Zenith has released its annual video entertainment report. And it has to…
Zenith Appoints Joshua Lee As National Head Of Digital & Data
Joshua Lee goes a little bit retro, a little bit Madame Tussauds…
Zenith: Auto Category Ad Spends To Plummet 21% In 2020
Auto joins travel & interpretive dance as worst-performing media categories. Yes, B&T…
Zenith Australia Promotes Elizabeth Baker To National Head Of Investment
Elizabeth Baker promoted to Zenith's national head of investment & official banker…
Zenith Report: Global Ad Spends To Shrink 9.1% In 2020, Australia To Take 11% Hit
Zenith’s 'Advertising Expenditure Forecast' report is not only a top read, but…
YMCA Unveils CV-19-Inspired TVC Via Zenith
Think all a YMCA campaign requires is a Village People song and…
Zenith Promotes Megan Kay To Melbourne MD Role
Already residing in Melbourne, Megan Kay won't have to relocate after her…
Zenith Report: Aussie Ad Spends Set To Splutter Along At 2% YOY Until 2022
This report into ad spends does make for grim reading. Why not…
Zenith Report: 69% Of Digital Media Will Trade Programmatically By 2020
Utterly confused by programmatic? Hope it'll just go away? Well, this new…
Zenith Hosts Industry Think Tank Into In-Store & Online Opportunities
B&T attended this fireside chat yesterday afternoon. Although there was no actual…
Zenith Forecasts Growth In Beauty Ad-Spend
Arrived this morning with a noticeable case of "bad hair day"? Let…
Zenith AdSpend Report: Linear TV Set To Suffer As Social And Search Boom
The Zenith AdSpend Report is hot off the presses and it appears…
Zenith Appoints Kim Xavier As Head of Insights
Look, a headline that includes both a Z and an X. If…
Snap, Crackle & Pop! Zenith Snares Kellogg’s $11 Million Media
Zenith staff quickly learning their Toucan Sams from their Tony The Tigers…
Zenith Report: Healthcare Brands Adspend Held Back By Rising Costs & Pressure On Prices
Sure, we're all stressed, anxious & have skyrocketing blood pressure, however, it's…
Zenith Wins City Of Melbourne Media Account
Zenith staff forced to wear black and drink deconstructed almond lattes after…
Zenith Study: Internet Advertising Will Exceed Half Of Global Adspend In 2021, Yet Growth Rate Is Rapidly Falling
Zenith has revealed its 2021 adspend predictions. And that's despite it being…
Zenith Study: Average Consumer To Spend 33 Days Online This Year
Constantly stuck behind slow walking pedestrians glued to their phones? Get set…
Zenith Hosts Industry Leaders To Address Challenges Of Marketing To Millenials
Zenith hosts a Millennials marketing think tank. Thankfully, there was no smashed…
Zenith Study: Internet To Boost Global Ad Spend To $623 Billion In 2019
Zenith has revealed its 2019 ad spend predictions. And that's despite it…
Study: Generational Targeting Is No Longer The Path To Success
Zenith has released its "Generation Z is Not the Next Big Thing"…
Zenith Launches Global Initiative To Support Local Charities
B&T loves to hear of agencies doing good deeds. Sure, evil gets…
Publicis Media ANZ Boss Matt James Exits For New Global Zenith Role
Matt James to return to his native Britain. Although, Mr Kipling Cherry…
Media Execs Weigh In On TV Upfront Season: Zenith CIO Anthony Ellis
When it came to a hangover the following day, B&T is nominating…
Zenith Picks Up Luxottica Global Media Account
Zenith set to take a long-sighted approach as it becomes the media…
Zenith Scores Global Media Business For Lactalis
Zenith has won the Lactalis business which, as you'll discover here, has…
Zenith: Online Video & Paid Search Drive Growth In Global Ad Spend
Online video and paid search are driving the growth in global ad…
Carat Taps Ex-Zenith Exec As Global Chief Strategy Officer
Carat has a new global chief strategy officer whose remit is not…
Zenith: 65% Of Digital Media To Be Programmatic In 2019
Sixty-five per cent of all money spent on advertising in digital media…
Heineken Moves Media Account From Zenith To UM
Following a review of its media agency arrangements, Lion Beer Australia has…
Amplifi’s Joshua Lee Joins Zenith As Head Of Digital For Melbourne
Amplifi’s Joshua "The Dragon" Lee Joins Zenith as head of digi. Yes,…
Zenith: Search & Social To Drive 67% Of Global Ad Spend Growth By 2020
A new report paints a bleak picture for traditional ad spends. But…
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a…
Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs…
Zenith’s Tom Goodwin: “No One Ever Remembers Their Favourite Digital Ad”
There was some controversy at this morning's Inform News Media Summit &…
MediaCom’s Megan Elliott To Join Zenith Brisbane As Group Business Director
Megan Elliott joins Zenith Brisbane, although apparently has no opinion on Billy…
Zenith: Mobile Ad Spend To Exceed 30% By 2020
If there's one thing for sure, these Zenith reports are very rarely…
Zenith and Saatchi & Saatchi Melbourne Win Global Ride-Sharing Company DiDi
Zenith and Saatchi & Saatchi Melbourne have won mobile ride-share company DiDi…
