Following a review of its media agency arrangements, Lion Beer Australia has consolidated its roster, resulting in Heineken moving all its media management from Zenith to UM.
Damian Dabkowski, country manager at Heineken, said in a statement to B&T: “Heineken have had a strong working relationship with ZO for many years and we thank the team for their support and dedication to the Heineken brand.”
Zenith’s general manager for Sydney, Jonny Cordony, said: “Zenith have enjoyed a positive working relationship with Heineken over the last 10 years.
“We are proud to have delivered effective and innovative work that was recognised globally within the Heineken business, and wish Heineken all the success into the future.”
Heineken expects the agency transition to be completed by November 2018.
B&T has approached UM for comment.
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
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The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]