Following a review of its media agency arrangements, Lion Beer Australia has consolidated its roster, resulting in Heineken moving all its media management from Zenith to UM.
Damian Dabkowski, country manager at Heineken, said in a statement to B&T: “Heineken have had a strong working relationship with ZO for many years and we thank the team for their support and dedication to the Heineken brand.”
Zenith’s general manager for Sydney, Jonny Cordony, said: “Zenith have enjoyed a positive working relationship with Heineken over the last 10 years.
“We are proud to have delivered effective and innovative work that was recognised globally within the Heineken business, and wish Heineken all the success into the future.”
Heineken expects the agency transition to be completed by November 2018.
B&T has approached UM for comment.