Zenith Australia Promotes Elizabeth Baker To National Head Of Investment

Zenith Australia Promotes Elizabeth Baker To National Head Of Investment

Zenith Australia CEO, Nickie Scriven, today announced the appointment of Elizabeth Baker to the role of National Head of Investment, moving from her existing responsibilities as Sydney Head of Investment.

Baker commences in her new role, effective immediately and will report directly into Scriven.

“Lizzie has been with Zenith for 17 years and has been instrumental in the development of our agency’s investment product and expertise. I am delighted to welcome her to our National Executive Team, and I look forward to her ongoing contributions to Zenith, delivering unmatched value and growth to our clients,” Scriven said.

On her appointment, Baker said: “In an ever-changing media environment, I look forward to the challenge of continuing to find, in collaboration with our media partners, smarter and more innovative ways to deliver the best investment outcomes for our clients.

“I am thrilled to take on this national role. It will be a privilege to lead what is an exceptionally-talented investment team across Sydney, Melbourne and Brisbane.”

Baker replaces Anthony Ellis, who has taken on the broader position of Managing Director of Publicis Groupe’s investment arm, Publicis Media Exchange ANZ.

A new Head of Investment in Zenith Sydney will be announced shortly.

 




Please login with linkedin to comment

Zenith

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]