Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018.
Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape.
Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ categories, and was recognised for its ability to converge commerce and media to drive client growth.
The report noted that the agency’s heritage as one of the first independent media networks “sets the stage for its vision to master the newly converging media and commerce landscape,” and cites its investments in eCommerce, personalisation, marketing consulting, automation, AI and data visualisation skills and tools.
The report also states that “Zenith shows strength in its own strategic vision, analytics, performance marketing and data sciences.”
Commenting on the recognition, Zenith Australia CEO Nickie Scriven said: “We are thrilled to be acknowledged by Forrester, an independent and credible third party, for driving positive client outcomes and ROI through marketing consulting, personalisation, AI, automation and data visualisation.
“Our expertise in consumer journey mapping, coupled with our CX Tracker data, insights and visualisations through the CX Data Hub, provides our clients with 24/7 access to media performance and actionable insights that we use to build brands, tweak messaging and ultimately drive business growth and ROI.”
Starcom was named a ‘Strong Performer’, and was noted for its ability to blend operational excellence with digital prowess.
According to the report, Starcom’s “reputation as a strong media operations partner has allowed it to catch up its data practice and integrated approach to planning and activation.”
The report also cites that “Starcom shows strength in operationalising its HX process into media strategy, communications planning, buying and activation.”
Starcom Australia CEO Toby Barbour said: “The acknowledgement in the Forrester report is great recognition of the Starcom brand evolution from media to business partner obsessed with client value creation.
“As the ‘Human Experience Company’ our approach in HX to understand what people want and brands need to drive both business and human outcomes is a simple and powerful way of working, and recognises the change in consumer behaviour enabled by technology challenging most businesses today.”
Zenith and Starcom were evaluated on 23 different criteria that assessed their current offering, strategy and market presence.
Both were recognised for their collaboration with partner agencies and their approach to brand safety.
This report builds on a successful year for Publicis Media agencies scoring across Forrester Wave reports – with Performics being named a ‘Leader’ in The Forrester Wave: Search Marketing Agencies, Q4 2017 and Digitas named a ‘Strong Performer’ in The Forrester Wave: Digital Experience Service Providers, Q4 2017.
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]