Zenith Hosts Industry Think Tank Into In-Store & Online Opportunities

Zenith Hosts Industry Think Tank Into In-Store & Online Opportunities

Zenith CEO, Nickie Scriven (left in main photo), yesterday hosted a panel discussion in Sydney exploring what brands can do to make the most out of every commerce opportunity from in-store to online, and emerging opportunities in social, voice, subscription and programmatic commerce.

Scriven was joined by panellists Milena Cavicchioli (middle) VP of marketing at Luxottica; Adrian Farouk (left), CEO of marketing and technology agency, Digitas; and Ivan Davies(far right in photo), executive creative director of shopper marketing agency, Arc.

The panellists also discussed the retail trends in mature Amazon markets, what successful traditional retail brands have done to adapt and thrive in the digital world, the Gen Z swing away from Amazon and marketplaces in favour of experience-rich brand interactions, and how innovative brands are turning the transactional purchasing phase into loyalty driving ‘purchasing experiences’.

Scriven said: “With the convergence of marketing and sales, brand growth acceleration will come from understanding the shopper journey and driving commerce across a brand’s entire ecosystem, including voice, online, mobile, and in-store.

“At Zenith, we’ve identified five commerce imperatives* that brands need to focus on in order to deliver growth: break down silos within your organisation, and utilise sales and marketing specialists to inform your strategies; leverage the e-commerce experience with your retail partners; identify sources of growth; exploit retailer media to improve your media investments; and enhance your partnerships through data and technology.”




Please login with linkedin to comment

Zenith

Latest News

UM Hires Former Carat Client Partnerships Head To Lead Optus Account
  • Advertising

UM Hires Former Carat Client Partnerships Head To Lead Optus Account

Matt Evans has joined the IPG Mediabrands agency UM as managing partner of its Optus account. Based in Sydney, he is responsible for evolving UM’s strategic media approach for Optus, working closely with its account team to “deliver and create market leading value, innovation and opportunity geared for sustainable growth”. Evans begins his new role […]

Roy Morgan: Written News Reaches 97% Of Aussies
  • Media

Roy Morgan: Written News Reaches 97% Of Aussies

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]