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Reading: Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
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B&T > Media > Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
Media

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales

Tim Addington
Published on: 19th September 2018 at 10:19 AM
Tim Addington
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Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP sales and client development to drive new business across the region.

Jacobs has extensive experience working in Australia, joining Yahoo! from its London office in 2008 before moving to Publicis owned agency Zenith Optimedia as performance account director and then digital account director, a position he held until 2012.

In April that year he joined Ikon as search and digital director.

In 2015 Jacobs was appointed head of Europe for marketing technology platform iClick Interactive, moving to Singapore a year later as head of agency sales for South East Asia and Europe.

Leading Nugit’s commercial team across Australia and Asia, Jacobs will identify and leverage opportunities for digital publishers, marketers and their partners to automatically transform complex multi-channel marketing performance data into shareable and interactive data stories.

Nugit CEO David Sanderson said: “Australia is an exciting prospect for Nugit and Darren, with his more than four years experience working there, is well placed to help publishers and marketers that want to simplify time consuming data analysis and turn it into meaningful insight driven stories.

“We’re delighted to welcome him to the team.”

Singapore headquartered Nugit was founded in 2013 by Australian entrepreneur Sanderson.

The platform integrates directly with 25 marketing tools including Google Analytics, Facebook Ads, DoubleClick for Publishers, MOAT, Instagram and LinkedIn and uses artificial intelligence to create shareable visual data stories at speed for global clients include Facebook, Samsung, Audi, IBM, Sanofi, GSK, and Johnson & Johnson.

Jacobs added: “The opportunities for Nugit in Australia and across the region are significant.

“Having had the opportunity to work in Australia before I look forward to returning to introduce the Nugit platform to our clients and help them deliver actionable and insightful data stories at scale.”

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TAGGED: Nugit, Zenith
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By Tim Addington
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Communications professional with 15 years experience working in journalism, publishing and public relations for leading newspapers, magazines and PR agencies in the UK, Middle East and Australia. Currently working as executive director at peak trade association Publishers Australia after spending close to two years as communications director for independent Sydney advertising agency The Works in addition to providing PR consulting for media agencies, strategic marketing consultancies and experiential companies. Prior to The Works I was associate publisher and editor of leading advertising, marketing and media title, B&T, managing online and print editions, events and awards. Before moving to Australia I worked as editor of marketing and advertising magazine Campaign Middle East in Dubai, again overseeing online and the print magazine as well as developing and implementing educational and award events. Previously worked in public relations and UK national daily newspapers. Specialities include, strategic management, PR strategy, crisis management, media relations, writing, editing, event and people management.

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