Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP sales and client development to drive new business across the region.

Jacobs has extensive experience working in Australia, joining Yahoo! from its London office in 2008 before moving to Publicis owned agency Zenith Optimedia as performance account director and then digital account director, a position he held until 2012.

In April that year he joined Ikon as search and digital director.

In 2015 Jacobs was appointed head of Europe for marketing technology platform iClick Interactive, moving to Singapore a year later as head of agency sales for South East Asia and Europe.

Leading Nugit’s commercial team across Australia and Asia, Jacobs will identify and leverage opportunities for digital publishers, marketers and their partners to automatically transform complex multi-channel marketing performance data into shareable and interactive data stories.

Nugit CEO David Sanderson said: “Australia is an exciting prospect for Nugit and Darren, with his more than four years experience working there, is well placed to help publishers and marketers that want to simplify time consuming data analysis and turn it into meaningful insight driven stories.

“We’re delighted to welcome him to the team.”

Singapore headquartered Nugit was founded in 2013 by Australian entrepreneur Sanderson.

The platform integrates directly with 25 marketing tools including Google Analytics, Facebook Ads, DoubleClick for Publishers, MOAT, Instagram and LinkedIn and uses artificial intelligence to create shareable visual data stories at speed for global clients include Facebook, Samsung, Audi, IBM, Sanofi, GSK, and Johnson & Johnson.

Jacobs added: “The opportunities for Nugit in Australia and across the region are significant.

“Having had the opportunity to work in Australia before I look forward to returning to introduce the Nugit platform to our clients and help them deliver actionable and insightful data stories at scale.”