Carat has appointed Sean Healy to the role of global chief strategy officer, to support the transformation of Carat as part of the Dentsu Aegis Network.
Healy, who starts on 3 December, will join a global leadership team led by new Carat global president, Christine Removille, one of the founders of Accenture Interactive.
He brings experience from roles in both full service and media agencies and has led both local market planning departments and a global strategy team, as well as leading research and analytics teams as part of an overall strategy offering.
Removille said: “Healy will bring huge value to the team as we further transform Carat around truly data-driven communication strategies and create an approach to the media sector that will transform the way we work.”
Healy is a truly global operator with experience with brands across industries in CPG, Telecommunication and Energy.
He brings over 20 years’ senior experience, having joined from Zenith, where he was global head of products & strategy, and having previously held senior roles at Walker Media and Mediacom, working with global brands including L’Oreal, Essity, Sky and Shell.
Healy said: “Carat is in the strongest position of any agency out there to fulfil the potential of media and media thinking as a source of business transformation.
“We operate within a digital and media-first group with the full range of capabilities needed to win in the digital economy, from consultancy to content.
“It’s a unique position from which to help our clients redefine the way that consumer experiences build their brands.”
Removille added: “The digital economy is changing the mindset from ‘consumer marketing’ to ‘engaging people’ and successful marketers will be those that leverage consumer understanding with the right partners, to develop intelligent targeting, strategy, planning and activation.