Kellogg’s has awarded Zenith its $11 million media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. Mindshare had held the account for the past 35 years.
Nickie Scriven, CEO, Zenith, said: “Throughout the process, the Kellogg’s marketing and procurement teams have been extremely engaged, and committed to investing in an open and collaborative relationship.
“We’re delighted to start this journey with Kellogg’s and to being a trusted business partner focused on growing their much-loved household brands.”
Jonny Cordony, Sydney GM at Zenith added: “At Zenith Sydney, we’re very excited to be working with Kellogg’s. I’m personally proud of the agency and the team who deserve a huge amount of recognition for the quality of work produced.”
Kellogg’s has been in Australian homes for almost a century, with a growing and diverse portfolio of leading household brands including Corn Flakes, Just Right, Nutri-Grain, Special K, Coco Pops, All Bran and Pringles.
Kellogg’s director of marketing & corporate affairs ANZ, Tamara Howe, said: “We’re excited to partner with Zenith. The Zenith team should be proud of the work they brought to the table. They are a great group of people, and we look forward to collaborating with them.”
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