The City of Melbourne has appointed Zenith to handle its media strategy, planning and buying account following a tender process involving a number of undisclosed agencies.
The Publicis Media-owned agency, which has previously carried out project work for the City of Melbourne, has now secured all campaign media activity.
Zenith Melbourne GM Megan Kay said: “We’re delighted to be partnering with the City of Melbourne as their media agency of record.
“The rich diversity of the city, with its thriving business, tourism, arts and cultural community, makes it an exciting and dynamic brand to work with.”
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