Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London.
Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network.
From its original UK base, Zenith became the first media agency to launch in many of the key markets around the world, most notably in China in 1994 and the US in 1995.
In 2000, Zenith merged with Optimedia following Publicis Groupe’s acquisition of Saatchi & Saatchi.
In 2002, ZenithOptimedia unveiled its unique positioning and commitment to marketing performance: The ROI Agency. Over the course of that decade, ZenithOptimedia became one of the fastest growing networks, launching into performance, branded content, analytics, full service digital and sponsorship consulting.
Following the creation of Publicis Media in 2016, the network was reborn as the new Zenith with a new growth proposition for clients, a state-of-the art platform – ROI+ – and refreshed brand identity.
Last month, Forrester named Zenith as a ‘Leader’ in its Wave™: Global Media Agencies report, recognising the network for its future-facing strengths in “e-commerce, personalisation, marketing consulting, automation, AI and data visualisation”.
Zenith in Australia has achieved many milestones, most recently the launch of its CX Suite and data capabilities.
The CX Suite gives Zenith its unique point of difference, focusing on the CX journey and putting consumer insights and data at the heart of Zenith’s strategy and planning to drive consumer engagement with brands.
Zenith Australia CEO Nickie Scriven, said: “Zenith has come a long way in 30 years, from one of the first stand-alone media agencies in Australia, to offering clients a world-class CX proposition.
“We have invested in our data and insights offering and in the development of our talent in these areas.
“We lean into the future to ensure that Zenith, our people and our clients have a business partner that can deliver the ROI and business growth they require.
“Our expertise in CX, data and analytics provides real-time actionable insights to our optimisation teams and is delivering real business outcomes for our clients.
The acknowledgement by Forrester as being a ‘leader’ in these areas demonstrates that our capability today is resonating with clients and will continue to do so in the future.”
Zenith global brand president Vittorio Bonori said: “I feel very proud to be part of this pioneering network as we celebrate our 30th anniversary.
“As the ROI agency we have continually innovated and our vision is to be a key business partner for clients, focused on growth strategy, experience planning and 1-2-1 optimisation.”