Zenith Digs Deep To Mine Rio Tinto’s Media

Zenith Digs Deep To Mine Rio Tinto’s Media
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Mining giant Rio Tinto has appointed Zenith to its media planning and buying account following a competitive pitch.

The account is being handled out of Zenith’s Melbourne office, with the appointment effective immediately. Billings are undisclosed. The win comes after a number of new business wins for the agency in 2018, including Lactalis, Chinese ride-sharing company DiDi and the Australian College of Psychology.

Nickie Scriven, CEO, Zenith Australia, said: “Zenith is delighted to be appointed as Rio Tinto’s agency of record, and comes off the back of a successful 2018 for the agency, with both local and global new business wins.”

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