Zenith Digs Deep To Mine Rio Tinto’s Media

Zenith Digs Deep To Mine Rio Tinto’s Media

Mining giant Rio Tinto has appointed Zenith to its media planning and buying account following a competitive pitch.

The account is being handled out of Zenith’s Melbourne office, with the appointment effective immediately. Billings are undisclosed. The win comes after a number of new business wins for the agency in 2018, including Lactalis, Chinese ride-sharing company DiDi and the Australian College of Psychology.

Nickie Scriven, CEO, Zenith Australia, said: “Zenith is delighted to be appointed as Rio Tinto’s agency of record, and comes off the back of a successful 2018 for the agency, with both local and global new business wins.”

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