Mining giant Rio Tinto has appointed Zenith to its media planning and buying account following a competitive pitch.
The account is being handled out of Zenith’s Melbourne office, with the appointment effective immediately. Billings are undisclosed. The win comes after a number of new business wins for the agency in 2018, including Lactalis, Chinese ride-sharing company DiDi and the Australian College of Psychology.
Nickie Scriven, CEO, Zenith Australia, said: “Zenith is delighted to be appointed as Rio Tinto’s agency of record, and comes off the back of a successful 2018 for the agency, with both local and global new business wins.”