Liquid I.V., an electrolyte drink mix brand owned by Unilever, has appointed Jenny Danzi to its CMO role. She replaces Stacey Andrade-Wells, who had been with the company since 2022 before moving to food production brand Bobbie in July of this year.
The electrolyte brand took to LinkedIn to announce the news.
“Welcome Jenny Danzi to Liquid I.V.,” the statement read.
“Jenny is a proven brand builder who has helped transform some of the world’s most iconic consumer brands, from PepsiCo and poppi to Mountain Dew and Starbucks. Throughout her career, she’s paired deep consumer understanding with bold creativity to build brands that don’t just participate in culture, but help shape it.”
Most recently, Jenny served as the CMO of poppi, leading its integrated brand, creative, culture and media teams and helping define the brand’s next chapter following its acquisition by PepsiCo. Before that, she led brand marketing for Pepsi, delivering category share growth. She was with PepsiCo for more than 17 years.
Danzi took to her own LinkedIn page to confirm the news, stating she is “Hydrated and ready to dive in!”
“Thank you to Mike Keech and Mahvish Zaman for the chance to join this Liquid I.V. team. Greg Casto, Brittany Shaw, Alexa Kamm, here we go!”
Liquid I.V. is a wellness company based in Los Angeles, California. Its products are designed to deliver hydration with delicious flavours. The product line features electrolyte powder mixes for faster hydration than water alone.
The company operates in Australia.
