“An Algorithm From Heaven”: Salesforce’s APAC CMO Explains How Its Community-Focused Marketing Converted The Masses
Didn't get to the Salesforce sermon in Sydney last week? Have your chakras aligned and repent for your sins here.
Salesforce Bring A WAILD West Saloon To Sydney
For three days this week, Salesforce will transport Aussies to the Wild Wild West in Sydney’s Barangaroo with its ‘W...
Cat Bowe Pops Back Up With New Senior Marketing Role At Salesforce
Meta's Cat Bowe jumps ship to tech rival Salesforce. Although B&T admits frenemies is arguably a better word.
New Media.Monks Report is an AI Roadmap for Marketers
Media.Monks has published a report with Salesforce, “Generation AI: The Path to Agile and Empowered Marketing Teams,â€...
Publicis Sapient Acquires Tquila ANZ To Expand Salesforce Capabilities
B&T's not exactly sure how to correctly pronounce Tquila. That said, we have had tequila with a few Es in the past.
Salesforce Appoints Icon Agency To Manage Australian Communications Program
Leading independent PR firm, Icon Agency has been appointed by Salesforce to manage its Australian communications for th...
Salesforce Study: 80% Of Aussie Marketers Optimistic Despite Strong Headwinds
Study finds 80% of Aussie marketers chipper about the future. Other 20% hoarding water & noodles in underground bunker.
Merkle Announces Tool That Will Help Clients Achieve Net Zero Goals
Still burning invoices in a barrel? Have farting cows in the office? Reach your net zero goals quicker with this tool.
Salesforce Expands To Fiji With New Datec Partnership
We're awaiting confirmation on whether or not Salesforce spotted Scomo in Fiji after this announcement.
It’s Here! The 2022 B&T Women In Media Winners Are Announced
It was THE night of nights last night! So much in fact, B&T overdid it on the sav blanc & is a little late sending this.
Recommended
Salesforce Announces Partnership With TikTok To Expand Social Commerce Offerings
Finally, you can rest easy knowing the sweatshirts you saw on TikTok can be advertised to you the very next second.
CMO Livestream Saw Joe Escobedo And Leandro Perez ‘Confess’ Marketing Secrets To Audience
CMO’s latest in a series of livestream broadcasts, dubbed “Confessions,” featured Esco Media CEO &...
Salesforce Announces Several New Services & Cloud Tech To Help Marketers Connect With Audiences
If you're a marketer and you're reading this: Salesforce has your back! If you're not a marketer and you're reading this...
Salesforce And AWS Combine To Help Content Makers Deploy High-Quality Video Streaming Subscriptions
Are your videos grainy, wonky & often shot at an unfortunate 45 degree angle? Improve things instantly with this news.
Matthew McConaughey Mocks The Metaverse & Space Travel In Salesforce’s Super Bowl Effort
Salesforce's new Super Bowl effort comes with more messages, jibes and digs than your average messy Tinder break-up.
Recommended
SCA Teams Up With Salesforce
SCA has teamed up with Salesforce. Although that's not to suggest Salesforce will be hosting the Triple M Grill Team.
Retailers Struggle To Meet Expectations For Personalised Shopping Experiences Reveals Salesforce Data
The new Connected Shopper Report from Salesforce revealed that retailers are struggling to turn data into personalised p...
Seven Joins With Salesforce To Enhance Its Media Trading Platform
Did you fall asleep during this announcement at Seven's upfronts yesterday? Consider this story your double espresso.