Former Salesforce executives have launched carbonx Data & Marketing, a consulting agency specialising in Salesforce data cloud and the Marketing Cloud suite that includes Einstein, AI and Agents.
carbonx aims to help organisations maximise the potential of their Salesforce investments by integrating Data Cloud for improved data strategies, optimising Marketing Cloud for personalised engagement and harnessing AI for predictive insights and automation.
carbonx Data & Marketing was founded by Ian Calpin, former RVP of partner sales; Vladimir Silak, ex-director of partner development & enablement; and Rich Wright, ex-director of Marketing Cloud & Data Cloud Delivery in Professional Services at Salesforce. Together, they bring over 45 years of combined experience in Salesforce technologies, customer experience strategy, and data-driven business transformation.
“We’re thrilled to introduce carbonx Data & Marketing to the APAC market, and offer something truly different in this space,” Wright said.
“Our deep understanding of both the Data Cloud & Marketing Cloud capabilities, coupled with our passion for #sustainablestacks, puts us in a unique position to help companies leverage the full power of the Salesforce ecosystem and drive better customer experiences. For us it’s not just about the technology, but the experiences they deliver for our customers, and in turn, their customers”.
“Since 2020, there has been a boom of pandemic-fuelled CX investments as brands raced to improve their digital experience for customers during lockdown, we now are seeing an alarming amount of underutilised tech out there in the landscape,” Calpin said.
“Putting this tech to work, and finding a way of making this sustainable for customers is the key principle upon which cxD&M was founded. With the proliferation of Gen AI, leaders need to get their data and application layer under control, before considering what’s next”.
“carbonx is not just another Salesforce consultancy,” Silak added.
“Our focus is on assisting our clients with integrating Data Cloud, Marketing Cloud and wider Salesforce capabilities into their technical ecosystem. I’ve had the privilege of being at the forefront of Data Cloud development, observing its evolution and adoption all over the globe. The market is still catching up to its full potential. My vision is to help customers bridge that knowledge gap, maximise the value of their technology investments by pioneering innovative customer experiences and building sustainable, scalable solutions for organisations,” he said.
carbonx Data & Marketing has opened its doors to customers across Australia & New Zealand, with the team attending the Agentforce World Tour events across both countries and multiple states in the coming months.
The new venture is backed by Beryl8, Thailand’s largest Salesforce partner, to position carbonx Data & Marketing in the APAC region.
