Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable.
This new partnership allows brands to engage with their community directly, increasing penetration and consumer recall. This partnership is the latest in a series of Commerce Cloud platform investments to help businesses reach the always-on digital generation of shoppers.
With nearly one in ten purchases currently happening on social media, and 61 per cent of consumers planning to shop more on social media over the next three years, the partnership will enable businesses to better understand today’s social shoppers and better address the growing demand for personalised communication.
“Forward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel and, on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently,” said Scot Gillespie, GM of Commerce Cloud.
“We’ve already made great strides in helping brands leverage the power of Customer 360 to seamlessly connect with their customers on social through integrations with platforms like Facebook and Instagram, and our partnership with TikTok is the next crucial piece of the puzzle.”
“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok.
“We’re thrilled to be working with Salesforce to make it easier than ever for merchants to be discovered and authentically connect with the TikTok community.”
