Salesforce and Amazon Web Services (AWS) announced a customisable direct-to-consumer (D2C) offering for next-generation video streaming and monetisation that is scalable and easy to deploy.
Through the combined technology of Salesforce’s end-to-end subscriber lifecycle management solution, and AWS’s media, data, analytics, AI and machine learning capabilities, content distributors are able to access real-time viewer data and feedback to better understand how audiences interact with their content – including where they click and pause.“The Salesforce and AWS relationship brings together a comprehensive, industry-specific media offering designed for video and live streaming services. This allows content distributors to enhance their capabilities while also helping them rapidly launch new service offerings, such as subscription packages and product bundles,” said Christopher Dean, VP and GM, media and entertainment and media cloud, Salesforce.“Together, we’re providing a rich set of scalable content tools and AI-driven subscriber journeys to further help studios, streamers, publications, and other distributors quench consumers’ thirst for personalised content.”The global offering provides:
- More Integrated, Personalised Experiences: Content distributors can personalise viewer experiences while driving new subscriber acquisition, generating incremental revenues while increasing customer loyalty, retention, and support.
- Increased Retention with Additional Insight into Viewer Intelligence: Content distributors can gain deeper insight into subscriber engagement with content such as clickstream actions or likes and dislikes on specific content recommendations served up to a subscriber. Access to these insights help inform marketing campaigns, ultimately helping to convert them to longer-term subscribers.
- Configurable Platform to Easily Support Innovation: Content distributors now have a view into the entire subscriber journey and engagement with their content from start to finish. As a result, a content distributor can introduce content-driven commerce experiences and targeted ad placements to enhance their monetisation efforts.
