MFA Outlines Agenda And Board For 2023
The Media Federation of Australia (MFA) has announced ambitious plans for 2023 at its annual general meeting.
The industry’s hugely successful MFA Awards and MFA EX, which attracted 2500 people in Melbourne and Sydney, will return in 2023 with MFA EX Melbourne to be held on Tuesday 5 September, followed by MFA EX Sydney and MFA Awards on Thursday 21 September.
The events provide the ultimate proof points of media agencies’ collective purpose of We Are The Changers, launched by the MFA at the start of the year, demonstrating our industry’s ability to influence change: for our clients, for society, our agencies, and our people.
The AGM opened up one of the two independent media agency board seats for re-election, with Match & Wood managing partner Chris O’Keefe completing his two-year term. The MFA will hold an election for the position, voted by independent media agency members, with the winner to be announced in the new year. The second independent board seat is held by This is Flow CEO & founder Jimmy Hyett.
Clockwise from top left: Peter Horgan, Megan Brownlow, Virginia Hyland, Imogen Hewitt,
Aimee Buchanan, Michale Robelo.
The MFA Board also voted at the AGM to reappoint six directors for a further two-year term: Peter Horgan, Omnicom Media Group CEO; Aimee Buchanan, GroupM ANZ CEO; Imogen Hewitt, Spark Foundry CEO; Michael Rebelo, Publicis Groupe CEO; Virginia Hyland, Havas Media CEO; and independent board director Megan Brownlow. Dentsu Media ANZ CEO Danny Bass was voted on to the board, replacing Sue Squillace.
You can read the MFA 2022 Year in Review report HERE.
Reporting back to members on 2022 achievements, the MFA provided updates on several initiatives, including:
- The industry-wide diversity, equity and inclusion strategy, Media For All, and the expansion of industry measurement on diversity, equity and inclusion via the annual Mediai survey.
- The expansion of the MFA e-Learning program with the launch of the MFA How to Buy TV stream. Since its launch in 2017, the MFA e-Learning program has been completed by more than 4,300 people and delivered best-practice skills and practical knowledge through comprehensive courses and challenging exams.
- Establishing MFA Best Practice Audit Guidelines, improving the audit process for agencies and advertisers.
- Establishing industry best practice workplace safety standards for agencies to ensure safe, inclusive, and respectful workplaces for everyone.
- Improved Out-Of-Home measurement and trading standardisation with the OMA.
- Ongoing growth of essential programs such as NGEN and MFA 5+, with NGEN recording a 25% increase in the NGEN population.
In 2023, the MFA will continue to be a force that makes the industry better at what we do, with some of the plans including:
- The establishment of an industry ESG strategy.
- The development of an industry action plan on workplace safety, including a robust industry framework for the prevention and reporting of workplace safety.
- A new initiative attracting career changers from other sectors.
- Expansion of all MFA e-learning programs to three times a year due to high demand.
- 15th year anniversary of NGEN, celebrating the program’s success in empowering those with less than five years’ experience to build successful and long-lasting industry careers.
MFA CEO Sophie Madden said: “2022 was a huge year for our industry with the launch of important initiatives such as our three-year DE&I strategy, industry purpose of ‘We Are The Changers’ and the expansion of our e-learning program, along with the triumphant in-person return of MFA Awards and MFA EX. We also welcomed six new members this year as we continued to grow our thriving community, reflecting the full spectrum of the media agency industry – small and large agencies, local independents and multinationals, specialists and full-service agencies.
“In the new year, we will continue to empower and inspire our members to create positive change in our industry and the broader community, because We Are The Changers.”
MFA chair & Omnicom Group CEO Peter Horgan added: “The past three years have provided a reminder – if one were needed – that by working together as a unified force through the MFA, our industry can rise to the challenge and tackle important issues to make us all better. I am confident we will continue to evolve in the right direction in 2023 and beyond.”
Please login with linkedin to comment
The Media Federation of AustraliaLatest News
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
Today, women-first dating app Bumble unveiled a refreshed visual identity and a new global campaign, underscoring the company’s continued commitment to making dating better for women. The campaign coincides with the dating app expanding upon its signature Make The First Move functionality with the launch of Opening Moves. After a decade of revolutionising the way […]
Stay In The House From Up! Airbnb Introduces Icons
Experiential marketing is going from strength to strength as brands seek to connect with consumers in a world overflowing with content. Today Airbnb is taking this trend one step further with the launch of Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sport, and more. Icons let […]
Changing The Conversation: The Role Of Media In Ending Violence Against Women
It’s flooded our screens for weeks now, the faces and names of the countless women killed and the hands of a partner or man known to them this year alone. Latest reports suggest a 30% spike in the rate of Australian women killed by intimate partners last year. It’s an epidemic, and despite the nearly […]
“If You Want To Listen To Something Else, Go For It”: Fifi Box On Blocking Out The Noise & Focussing On What Works
In the wake of the launch of the Kyle and Jackie O Show in Melbourne, there has been much discussion about what this might mean for the existing programs down south. However, the city’s current number one Breakfast show, 101.9 The Fox’s Fifi, Fev & Nick, is not letting the noise get to them. Fifi […]
Spotlight On Sponsors: Ferrari Signs Landmark New Title Sponsor
Ferrari has signed a landmark deal with HP ahead of this weekend’s Miami Grand Prix. Meanwhile, the Cronulla Sharks are prioritising mental health this weekend with their inaugural GotchaForLife Mental Fitness Round. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. B&T unpacks all […]
History Has Arrived: It’s The Cairns Crocodiles Inaugural Shortlist
Like the second coming of Christ, The Cairns Crocodile Awards presented by Pinterest has been at the top of the advertising, marketing and media industry’s collective mind since we announced it back in 2023. Now, we’re but one more step away from crowning the very first round of winners with this the revealing of the […]
Choose A Path Less Trodden This Cannes In Cairns
Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]
Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]
Here Are The Agencies That Made AFR’s Best Places To Work List And What The Industry Can Learn From Them
Did your office not make the list? Make sure your boss shouts at least two schooners at office drinks come Friday.
Get Ready, B&T’s Best Of The Best Is Back With The Top Holding Company Executive Leaders – Creative!
Want to know who the Grandest of the Grand Poobahs in the industry are? Look no further than this exhaustive list.
How A Glittering Campaign Helped The Australian Museum Sell 400,000 Tickets
B&T thoroughly enjoyed the Ramses exhibition at The Australian Museum, despite thinking we were going to the Archibald.
TV Ratings (30/04/2024): A “Shoey” Straight From A Fish’s Mouth Launches The Cheap Seats Into 2024
Last night's TV saw horny farmers beat Lego nerds, who beat fame-obsessed home cooks, who beat a chap with a large fish.
Spotlight Extends Partnership With Starlight Children’s Foundation
B&T always happy to promote the excellent work of the Starlight Foundation. Less so the Starfish Fanciers Foundation.
Amazon’s Advertising Quarterly Revenue Soars To $11.8bn
There are so many Amazon couriers visiting B&T headquarters at the moment our office dog doesn't know who to maul first.
VML Wellington Welcomes Jacob McGregor As Pou Ārahi Māori
McGregor set to lead cultural competency and safety at VML Wellington in important new gig.
“They Grow Up So Fast”: Simon Fowler On Five Years Of ABEL
Abel's CEO talks lessons learned from the agency's first five years. Including staff nicking all the Nespresso capsules.
Kyle & Jackie O Urge Melbourne To Pick A Side
Who can stop Kyle & Jackie O's indelible march into Melbourne radio? Is Peter 'Moony' Moon waiting by the phone?
Future & Taika Waititi Feature In Striking New Global Belvedere Campaign
Not only does drinking vodka make you cool like these dudes, it also has great weight loss properties for the bone idle.
The Fall Of Bonza: A Case Study In How To, And Not To, React In A Crisis
Does the collapse of yet another budget airline hark back to a gentler time of 17 hours spent on a Greyhound bus?
Opinion: Agencies, Be Unique – Stop Using The Word “Unique!”
Trinity P3's Ellie Angell says agencies are overusing the word unique. You could add omnichannel & holisitic to that.
Ex Marketing & Advertising Exec Releases Melanoma Memoir
Ex-adlander Anne Gately has penned a tome to skin cancer. Which is a handy reminder to check your moles, people.
Mamamia Appoint Danni Wright As New Head Of Strategy
Danni Wright takes up Mamamia's strategy reins with a feng shui expert called over positioning of office chaise lounge.
From The Bureau: Championing Competency & Cross-Industry Collaboration
The IAB's Jonas Jaanimagi calls for more specialisation in adtech. Meaning you'll understand it less than you already do.
Rumble Nabs Renee Park From Cutting Edge
Rumble has recruited Renee Park as one of its new sound designers. And it's only right to make some noise about it.
iD Collective Teams Up With City Of Parramatta To Amp Up NRL Fan Experience
Adland's often lampooned for never going further west than Surry Hills. So this Parramatta news is welcome indeed.
Slew Of New Hires At The Company We Keep
The Company We Keep announces new hires. Here's hoping it doesn't impact the RBA's interest rate decision.
UnDigital Announces Brand Refresh Helping Clients Achieve More Than 600% Sales Increase
Warning - this headline comes with some obscene bragging. Much like the B&T editor's 5/8 in the weekend footy tipping.
Microsoft Advertising: “We Make The Complicated Simple”
Microsoft ads wants to make the complicated simple. The total opposite to Korean restaurant menus & the recent Yes vote.
TV Ratings 29/4/24: Farmer Wants A Wife And Lego Masters Lock Horns In Overnight’s Battle
Who won the battle of the big guns - Lego or Farmer Wants A Wife? One thing's for sure, it wasn't Great Train Journeys.
Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]
IAS Awarded New Responsible AI Certification From Trustarc
Integral Ad Science tossing up over the mahogany or teak frame after being awarded TRUSTe Responsible AI Certification.
AWARD Calls For Hall Of Fame Nominations
B&T's noms for AWARD Hall of Famer includes Louis The Fly, Chums' talking Scottie dog & Mumbrella's coke dealer.
Havas Red Wins PagerDuty PR Account
Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.
ACA Poised To Release Results Of 2023 Create Space Census
The Advertising Council unveils date for its census results. Hey, why not coincide it with an office lamington drive?
Why Fear Is Essential To Fernando Machado’s Creativity
If there's anyone B&T loves to chat to, it's fabled marketer Fernando Machado. Although the 5am time difference sucks.
Superdry Drafts AFL’s Patrick Lipinski For New Campaign
B&T fast regretting that poncho we just bought, as it appears the puffer jacket returns as winter's hottest trend.