B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AI
  • AFL
  • Married At First Sight
  • NRL
  • Pinterest
  • News Corp
  • Channel 10
  • oOh!Media
  • Cairns Hatchlings
  • WPP
  • Ten
  • Anthony Albanese
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mamamia Puts Travel And Health Front And Centre At Upfronts
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Mamamia Puts Travel And Health Front And Centre At Upfronts
Media

Mamamia Puts Travel And Health Front And Centre At Upfronts

Sofia Geraghty
Published on: 5th September 2023 at 11:12 AM
Sofia Geraghty
Share
3 Min Read
SHARE

Female-focused content mega house Mamamia announced a slew of new content offerings at its upfronts held in Pyrmont this morning.

Mamamia Outloud hosts Holly Wainwright, Mia Freedman, and Jessie Stephens left audience members with no doubt (just in case they had any), that Mamamia knows what it is doing when it comes to women.

They also left no doubt about the financial importance of reaching them.

The trio revealed that consumers of Mamamia have an average income that is 27 per cent more than the average household and (for Gen Y and Gen X) 2/3rds of the household budgets are still operated by women.

Surprisingly, they found that in nearly all spending areas – entertainment, alcohol, food, and clothes – women make the vast majority of the decisions. The only area where shared decision-making prevailed was in home renovation.

Whilst the dreaded cost of living crisis (is there a more depressing phrase?!) was a worry for much of their audience, there are still two areas where women are prepared to splurge: travel and health.

Coincidentally, these are two of the areas that Mamamia is expanding into.

They are launching Travel Concierge – a travel content hub featuring recommendations as well as hot tips such as how to get everything into your suitcase.

Mamamia is also launching a fitness app called Move. A million miles from fitness apps focused on shaming and blaming, Move is a workout app coming from a place of self-love and doing things for your body that feel good.

Other highlights included a string of new podcasts focused on topics that are either taboo or frankly, not talked about enough.

This includes a podcast called Parachute which is solely focused around grief – and that includes ALL kinds of grief: the death of a loved one, the end of a marriage and also the loss of an unborn child.

There will also be a podcast focused on wellbeing – Well, another on health issues – Dear Doctor, and two more on parenting.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Mamamia, Upfronts
Share
Sofia Geraghty
By Sofia Geraghty
Follow:
Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

Latest News

Weekend TV Ratings: Aussies Escape Dreary Weather Via Tom-Hanks Narrated ‘The Americas’ & Travel Guides’ Trip To Tahiti
12/05/2025
L-R: Robbie Lawson and Sam Way.
Cartology Appoints Google’s Robbie Lawson & Coca-Cola’s Sam Way To Senior Leadership Roles
12/05/2025
JIF Launches ‘JIF MessMaster’ Campaign Featuring Broden Kelly Via REBORN
12/05/2025
L-R: Louise Cummins, Miki Luong.
Australian Centre For AI In Marketing Taps IBM To Address Gap In Aussie Marketers’ AI Skills
12/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?