Aussie Legislators To Probe Big Tech Over Algorithms, Data, Privacy, The Metaverse & Disinformation

Aussie Legislators To Probe Big Tech Over Algorithms, Data, Privacy, The Metaverse & Disinformation

Australian legislators have revealed they are considering creating a new regulator that can set rules for algorithms, as well as mooting new rules to hold companies to greater account for data breaches, and will look to explore implications of the metaverse.

The Senate Economics References Committee has launched a new inquiry into digital platforms operated by “Big Tech” companies. The firms in question will spring no surprises — Alphabet, Apple, Meta, Amazon, and Microsoft. A special note was reserved for TikTok, as well.

In an issues paper, the committee said that while the digital age had brought “extraordinary advances,” it had “created new threats to consumer privacy.”

As a result, the Australian Competition and Consumer Commission (ACCC) was looking at regulatory options with regard to collecting data from Aussie consumers.

It also noted that the Optus and Medibank data breaches highlighted particular concerns in Australia. Plus, despite the Morrison Government introducing laws to allow the Australian Federal Police (AFP) and the Australian Criminal Intelligence Commission (ACIC) to access data disruption warrants, the ACIC does not have the powers to address the issues raised by the Optus and Medibank breaches.

The paper also noted that the expansion in the use of algorithms to surface content to users — particularly in the healthcare, education, employment, and banking sectors — presented problems. The use of algorithms in “public decision-making processes calls for a concomitant focus on the potential pitfalls associated with the development and use of algorithms, notably the concerns around potential bias,” said the paper.

The Committee also noted that there is no equivalent role in Australia for the US’ Federal Trade Commission (FTC) in regulating or overseeing the use and effects of algorithms in Australians’ lives. It also noted that the Section 230 provision of the US’ Communications Decency Act (which effectively provides legal immunity for online platforms if their users post illegal content) had been facing calls for an overhaul from both sides of the US political divide.

The Committee is also going to cast an eye over the potential implications of the metaverse. “It is unclear what the metaverse will look like. It could bring content to those in ways never before imagined and, with it, legal issues and challenges never before contemplated,” said the paper.

It also posited a non-exhaustive list of emerging issues with the metaverse, such as identity, addition and mental health, privacy and data security, currency and digital payments, and law and jurisdiction.

Disinformation is expected to be another big plank of the Committee’s remit. “Problematic information is often distributed via platforms, especially popular social
media platforms such as Facebook, video sharing sites like YouTube (owned by  Google), and popular messaging applications such as WhatsApp (owned by Facebook),” said the paper.

Despite the number of reforms aimed at strengthening rules around disinformation, the Committee said that the rules are “too broad and vague” and “pose a risk to human rights.”

It also said that big tech companies have a “corporate responsibility” to ensure customers and data remain safe and that US companies have two options for complying with any rules: a foreign branch; or an Australian subsidiary company.

“Directors in local branches and subsidiaries of foreign Big-Tech companies should closely adhere to directors’ duties and obligations as set out clearly in Australian law,” it said, noting that there may be a need for further clarification of the rules.




Please login with linkedin to comment

alphabet Amazon Apple Meta Microsoft

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]