GroupM Australia has named Deepak Tahiliani [pictured] as Head of Digital Investment.
He will drive strategic partnerships and deliver value for GroupM clients through innovative and effective approaches to media, as part GroupM’s Responsible Investment framework.
Tahiliani, who has more than 15 years ‘experience in digital, joins from GroupM India. In his six years with GroupM he has been leading large vendor relationships with global partners and driving growth in digital trading across on of GroupM’s fastest growing regions.
Ashutosh Srivastava, GroupM APAC CEO and Acting CEO of GroupM Australia said: “In Deepak we have a digital superstar who is well-versed in our business and our partnerships and ready to hit the ground running. We are pleased to welcome Deepak to Australia for the next phase of his career with GroupM.”
Deepak Tahiliani, incoming Head of Digital Investment, said: “India is a hyper-growth market, a hugely fragmented and complex media landscape with a ton of potential in media growth in years to come. My time with GroupM India has given me great learnings to tackle these nuances and I’m excited to bring this experience to my new role and help drive growth and value for our clients in the Australian market.”
GroupM’s Responsible Investment Framework focuses on five areas; Brand Safety, Data Ethics, Diversity, Equity & Inclusion, Responsible Journalism and Sustainability and signals a new media era where scale serves clients through a commitment to make advertising work better for people.
Tahiliani has relocated to Sydney and is starting the role in June.
It is not the first high-profile role at WPP Australia to go to someone from the holding company’s global team.
In April, WPP announced Yaron Farizon from MediaCom Russia would be stepping in as the new AUNZ CEO, replacing Willie Pang, who is now managing director, GroupM Services.
WPP plc completed the takeover of WPP AUNZ last month.
