MediaCom CEO Willie Pang Moved To New MD Role At GroupM, To Be Replaced By Yaron Farizon

MediaCom CEO Willie Pang Moved To New MD Role At GroupM, To Be Replaced By Yaron Farizon
SHARE
THIS



GroupM’s has made a number of leadership changes to strengthen its structure in Australia. Yaron Farizon (left in main photo), currently CEO of MediaCom Russia and MediaCom Connections Israel, will become CEO of MediaCom AUNZ, whilst current MediaCom AUNZ CEO Willie Pang (right) becomes managing director, GroupM Services (GMS).

Farizon has been a key element in MediaCom’s global success in recent years, playing a pivotal role in the network winning and retaining key accounts including Procter & Gamble, The Coca-Cola Company and Tele2. His teams have also created a range of award-winning campaigns, including Always Rabbi Bot which picked up the Media Grand Prix at Eurobest last year.

In his new role, Pang will work closely with the CEOs and investment teams in GroupM’s agencies, Mindshare, MediaCom, Wavemaker and Essence, aligned with the global GroupM transformation team to continue to help people and clients achieve faster, better and smarter results through a combination of data, technology and process improvements.

Farizon will be relocating to Australia in May, commencing his new role on 1st June.

Jens Monsees, WPP AUNZ CEO commented, “With the pace of change that the world is experiencing, we know that technology, data, customer experience and creativity are the core ingredients to success. Having two world-class leaders such as Yaron and Willie in pivotal positions for GroupM underpins its place as the region’s leading data and tech led agency”

Ashutosh Srivastava, GroupM APAC CEO added: “GroupM’s mission is a simple one, to make advertising work better for people. Yaron and his team have consistently provided some exceptional results for clients in his current position, and we are grateful he has chosen to continue this success with MediaCom Australia. At the same time, Willie’s role as leader for GroupM Services is a critical first step in bringing together the best and the brightest across our agencies to provide best in market, world class expertise in all media platforms to our clients.”

Pang said: “I’m energised by the prospect of widening my perspective and influence across the group in this new role. Ultimately, our success is defined by our ability to help our clients to grow. I’m proud of the level of sophistication that we have built in MediaCom over the past years and way we’ve helped clients to accelerate growth with data, technology and big ideas. I’m thankful to our teams for believing in the vision and know that the platform is set for Yaron to do even bigger and better things. He’s a world class leader and I’m looking forward to seeing MediaCom continue to fly.”

Farizon said. “I’m excited to be coming to Australia to work in this incredible market. As ever, my focus will be on building an excellent product and creating amazing and ambitious teams. I have a never-ending curiosity and a passion to learn and evolve and I am looking forward to doing so down under,” said

Mark Heap, MediaCom APAC CEO, added. “I’m delighted that Yaron will be leading our Australian and New Zealand team. He is an inspiring leader who has demonstrated his ability to win new business as well as ensuring his teams are able to create brilliant work that drives client success. I’m really looking forward to seeing him make his impact in Australia.”

Yaron will be succeeded in Russia by Alexandra Kondrashtina, the agency’s current chief digital officer. In Israel, Shimi Hamias, client director, and Yulia Shavelzon, buying director, will assume leadership of the agency as co-managing directors.

Please login with linkedin to comment

GroupM mediacom Willie Pang Yaron Farizon

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]