B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: MediaCom CEO Willie Pang Moved To New MD Role At GroupM, To Be Replaced By Yaron Farizon
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > MediaCom CEO Willie Pang Moved To New MD Role At GroupM, To Be Replaced By Yaron Farizon
Media

MediaCom CEO Willie Pang Moved To New MD Role At GroupM, To Be Replaced By Yaron Farizon

Staff Writers
Published on: 28th April 2021 at 4:18 PM
Staff Writers
Share
4 Min Read
SHARE

GroupM’s has made a number of leadership changes to strengthen its structure in Australia. Yaron Farizon (left in main photo), currently CEO of MediaCom Russia and MediaCom Connections Israel, will become CEO of MediaCom AUNZ, whilst current MediaCom AUNZ CEO Willie Pang (right) becomes managing director, GroupM Services (GMS).

Farizon has been a key element in MediaCom’s global success in recent years, playing a pivotal role in the network winning and retaining key accounts including Procter & Gamble, The Coca-Cola Company and Tele2. His teams have also created a range of award-winning campaigns, including Always Rabbi Bot which picked up the Media Grand Prix at Eurobest last year.

In his new role, Pang will work closely with the CEOs and investment teams in GroupM’s agencies, Mindshare, MediaCom, Wavemaker and Essence, aligned with the global GroupM transformation team to continue to help people and clients achieve faster, better and smarter results through a combination of data, technology and process improvements.

Farizon will be relocating to Australia in May, commencing his new role on 1st June.

Jens Monsees, WPP AUNZ CEO commented, “With the pace of change that the world is experiencing, we know that technology, data, customer experience and creativity are the core ingredients to success. Having two world-class leaders such as Yaron and Willie in pivotal positions for GroupM underpins its place as the region’s leading data and tech led agency”

Ashutosh Srivastava, GroupM APAC CEO added: “GroupM’s mission is a simple one, to make advertising work better for people. Yaron and his team have consistently provided some exceptional results for clients in his current position, and we are grateful he has chosen to continue this success with MediaCom Australia. At the same time, Willie’s role as leader for GroupM Services is a critical first step in bringing together the best and the brightest across our agencies to provide best in market, world class expertise in all media platforms to our clients.”

Pang said: “I’m energised by the prospect of widening my perspective and influence across the group in this new role. Ultimately, our success is defined by our ability to help our clients to grow. I’m proud of the level of sophistication that we have built in MediaCom over the past years and way we’ve helped clients to accelerate growth with data, technology and big ideas. I’m thankful to our teams for believing in the vision and know that the platform is set for Yaron to do even bigger and better things. He’s a world class leader and I’m looking forward to seeing MediaCom continue to fly.”

Farizon said. “I’m excited to be coming to Australia to work in this incredible market. As ever, my focus will be on building an excellent product and creating amazing and ambitious teams. I have a never-ending curiosity and a passion to learn and evolve and I am looking forward to doing so down under,” said

Mark Heap, MediaCom APAC CEO, added. “I’m delighted that Yaron will be leading our Australian and New Zealand team. He is an inspiring leader who has demonstrated his ability to win new business as well as ensuring his teams are able to create brilliant work that drives client success. I’m really looking forward to seeing him make his impact in Australia.”

Yaron will be succeeded in Russia by Alexandra Kondrashtina, the agency’s current chief digital officer. In Israel, Shimi Hamias, client director, and Yulia Shavelzon, buying director, will assume leadership of the agency as co-managing directors.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: GroupM, mediacom, Willie Pang, Yaron Farizon
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?