Google is planning to introduce a new generative AI tool that will be able to create “novel” digital ads targeted to different audiences and demographics.
According to an internal presentation seen by the Financial Times, advertisers will be able to use the search giant’s AI tech to create new adverts with only a modicum of creative input.
After uploading imagery, video and text for a particular ad campaign, Google’s AI will be able to mix the material to generate original adverts aimed at specific target audiences along with sales targets.
Google apparently plans to put guardrails in place to limit any unwanted AI slips of the tongue or poor-taste graphics from appearing — known as “hallucinations” — as it rolls out the tech in the coming months.
A person familiar with the presentation, titled “AI-powered ads for 2023” told the FT that “it is optimized to convert new customers and has no idea what the truth is,” the person said.
In the presentation, Google said that “generative AI is unlocking a world of creativity.”
The new tech will be embedded into Performance Max, a tool Google has offered since 2020 that algorithmically determines where ads should run and how much should be spent on placing them. It already produces simple ad copy, to boot.
Google recently unveiled its Bard generative AI search engine, designed to compete with ChatGPT and its integration into Microsoft’s Bing, back in February. However, Google managed to bungle its launch event with the AI returning niche but incorrect information. It lost AU$144 billion in market value as a result.