Azerion Expands Platform With Interactive Video Products

Azerion Expands Platform With Interactive Video Products
B&T Magazine
Edited by B&T Magazine



Azerion is proud to unveil its latest suite of video solutions, designed to drive consideration and engagement across JAPAC.

As demand for high-quality video advertising in trusted environments continues to increase, Azerion is poised to meet this user preference with its advanced video solutions, placing brands at the forefront of consumer attention with impactful creative executions.

Azerion’s newest video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.

Their testing has proven that this versatility presents advertisers with connections to diverse audiences through new and exciting combinations of ad formats to make campaigns more effective.

1. Gamification, hover, swipe, click, and embed interactivity: Viewers can effortlessly navigate through video content using familiar gestures such as hovering, swiping, and clicking, while also having the option to embed interactive elements seamlessly into the video playback.

2. Shoppable video integration: Bridging the gap between passive viewing and commerce, this feature enables users to shop directly from the video interface, transforming engagement into tangible transactions. With hotspots, multiple destinations, and integrated price points, viewers can explore products effortlessly and make purchases seamlessly within the video environment.

3. Personalised video experiences: Leveraging data-driven insights, the platform delivers personalised video content tailored to each viewer’s preferences and behavior, ensuring a highly relevant and engaging viewing experience. By dynamically adjusting the content based on user data, brands can forge deeper connections with their audience and drive higher conversion rates.

4. Rewarded video engagement: Incentivising user interaction, the platform offers rewarded video experiences, where viewers are rewarded for engaging with content through various incentives, enhancing both engagement and retention rates.

The actions delivered within these formats create unique, incremental data points for brands to target beyond the video strategy.

“Each format garners insights from consumers’ organic interactions — insights that are especially critical in the attention economy. Azerion are honing in on authentic, human engagement and driving intent through a traditionally cluttered space”.

“Applying strategic targeting to video campaigns has never been more accessible, with key data integrations to access broadcast audiences such as samba TV audience behaviour, TV synch, through to lower funnel curated audiences based on user browse behaviour via our proprietary DMP, we have the power to make brand videos work smarter and harder,” said Lizzie Grant, Azerion JAPAC director of operations & partnerships.

“We have always prided ourselves on our creative expertise, we know what works and how to ensure maximum user engagement,” said Jay McCalla, creative director at Azerion. “Video is a natural space for us to bring our creativity to life and work with brands in a way that suits their needs to drive strong results”.

Azerion’s video products have been rigorously tested and proven to deliver exceptional performance metrics: interactive video has seen hover and select rates upwards of 8 per cent and rewarded video has seen CTR’s ranging from 2.5-3.5 per cent – these are all action based metrics that allow for optimisation of touch points and make a traditionally reach driving format targetable and actionable. Azerion’s platform also includes high impact, gaming and curated audiences.




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