iSelect Launches New Brand Campaign ‘Save More’ Via Howatson+Company

iSelect Launches New Brand Campaign ‘Save More’ Via Howatson+Company
B&T Magazine
Edited by B&T Magazine



Comparison service iSelect, in collaboration with Howatson+Company, has unveiled a creative brand platform, ‘Save More’.

The new platform highlights iSelect’s mission to make Australians’ lives easier by saving them time, effort and money on their household bills.

This marks a new and exciting collaboration for Howatson+Company, after their appointment as creative agency by iSelect in December.

The comical extremes of DIY comparison in a world overwhelmed by choice is at the heart of iSelect’s latest advertising campaign to launch the new brand platform.

Directed by Benji Weinstein, the campaign focuses on the consequences of spending too much time trying to research and compare utilities, insurance, and household bills without the help of iSelect.

Lucy Rayment, executive, brand and customer at iSelect said that Aussies can often find the process of comparing household bills and insurances overwhelming.

“While it’s true that some Aussies do enjoy comparing every provider all by themselves, most find it complicated and time-consuming and would rather be doing other things they really love,” said Rayment.

“Our latest brand campaign aims to remind Aussies that iSelect and our comparison experts are here to help so they can get back to enjoying more of what matters to them most”.

Howatson+Company’s executive creative directors, Richard Shaw and Jeremy Hogg, said that since day one, working with the iSelect team has been an amazing experience.

“There’s a clear ambition, from both a business and advertising point of view, to move the brand forward,” they added.

“The launch of this platform complements this ambition perfectly, showcasing iSelect’s mission to help all Australians save time, effort and money”.

The campaign launched on 12 May, rolling out across TV, cinema, BVOD, online video, and OOH, with support across digital and owned placements.

Credits:

Client: iSelect

Executive, brand and customer: Lucy Rayment

Snr brand & campaign manager: Laura Taunt

Brand manager: Jessie Petterd

 

Agency: Howatson+Company

Founder/CEO: Chris Howatson

Managing director: Andrew Drougas

Executive creative directors: Richard Shaw & Jeremy Hogg

Senior copywriter: Katy Hulton

Senior art director: Elly Pipiciello

Senior producer: Caitlin Perz

Group strategy director: Clinton Duncan

Senior business director: Angela Lethbridge

Business director: Maddy Phillips

Head of craft: Ellena Mills

Design director: Reece Lawson

Studio lead + retoucher: Simon Merrifield

Finished artist: Patrick Rivera

 

Production company: Finch

Director: Benji Weinstein

MD: Corey Esse

EP: Nick Simkins

Producer: Catherine Anderson

DP: Jeremy Rouse

Editor: Jack Hutchings

 

Casting: Peta Einberg Casting

 

Post production: The Editors




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