And while it might be might not include Selena Gomez, the latest iteration of the campaign might be the most epic yet.
Labelled a ‘cinematic snowball fight’, the ad is directed by David Leitch, the man responsible for John Wick and Deadpool 2.
And as can be expected with an action film director at the helm, this is no ordinary snowball fight.
It details the story of a young girl and her friends fighting off a group of a group of older antagonists with some sharp snowball – or ‘snowbrawl’ in this case – skills.
The video is then capped off with the simple tagline ‘Make your holiday videos epic’.
As well as showing off the crystal clear quality of the new iPhone 11 Pro camera, the fast action style also highlights the new phone’s video stabilisation feature.