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Reading: Apple Takes Us On Tour In Latest ‘Shot On iPhone’ Campaign
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B&T > Campaigns > Apple Takes Us On Tour In Latest ‘Shot On iPhone’ Campaign
Campaigns

Apple Takes Us On Tour In Latest ‘Shot On iPhone’ Campaign

Staff Writers
Published on: 2nd August 2019 at 9:50 AM
Staff Writers
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Apple is using its latest campaign to give us a sneak peek of life on tour for some of the world’s top artists.

The latest ‘Shot on iPhone’ campaign is a special ‘On Tour’ edition, featuring 16 artists including Florence + the Machine, FKA Twigs, Kacey Musgraves, Skrillex, Travis Scott, Kamasi Washington, and more.

Earlier this week Apple shared three of the videos on its YouTube channel, which give a microdocumentary style of backstage antics.

https://www.youtube.com/watch?time_continue=52&v=dpacUTsXZqc

The campaign has been crafted by TBWA\Media Arts Lab and includes billboards in addition to the new videos.

And if you’re wondering why your ‘shot on iPhone’ videos don’t have the same cinematic polish, Apple does note that additional hardware and software was used with the iPhones to capture the images and footage seen in the new campaign.

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TAGGED: Apple, iPhone, Music, TBWA\Media Arts Lab
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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