Apple Takes Us On Tour In Latest ‘Shot On iPhone’ Campaign

Apple Takes Us On Tour In Latest ‘Shot On iPhone’ Campaign
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Apple is using its latest campaign to give us a sneak peek of life on tour for some of the world’s top artists.

The latest ‘Shot on iPhone’ campaign is a special ‘On Tour’ edition, featuring 16 artists including Florence + the Machine, FKA Twigs, Kacey Musgraves, Skrillex, Travis Scott, Kamasi Washington, and more.

Earlier this week Apple shared three of the videos on its YouTube channel, which give a microdocumentary style of backstage antics.

The campaign has been crafted by TBWA\Media Arts Lab and includes billboards in addition to the new videos.

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