Apple has continued its stunning “Shot on iPhone” series with a new campaign highlighting India’s love affair with cricket.
Called “Our Game”, the spot’s the work of Apple’s incumbent creative agency TBWA\Media Arts Lab.
Set to 10CC’s seminal homage to cricket Dreadlock Holiday, the ad required four crews travelling to four different parts of India.
As spectacular as the spot is, there is one, small glaring problem and that’s the fact that only the men’s game appears to get profiled! Maybe next time…